Video magazines are a series of online videos that follow the print magazine format in which the reader/viewer consumes an issue on a periodic basis. Video magazines differ from traditional online magazine or ezine because they are delivered in a video format and are consumed through viewing online rather than reading online material.[citation needed]


The concept of the video magazine began in the 1980s with low-budget titles such as Flipside Video Fanzine, an adjoining video supplement to the punk fanzine Flipside.[1] By the beginning of the 1990s, the concept had fully cohered and a number of titles were produced by major media organizations in both the United States and Britain. Notable productions were Slammin' Rap Video Magazine published by BMG in 1990,[2] and the video game-orientated Click Video Magazine, produced and released in 1991.[3]

A number of print magazines have mirrored their content on digital video platforms in recent years, and have produced online-only video content in addition to this. One example is WIRED's Autocomplete Interviews.

Different formats

Pure video magazines

These magazines exist purely in video format and only online, without a print counterpart to support it.

The first magazine to launch in this format was "The I Love Comedy Video Magazine" created by Jack Bensinger, which is currently published through YouTube, launching in July 2016.[4] This was followed with the launch of music lifestyle magazine EWE Zine, in March 2017.[5][6]

Augmented reality video magazines

Augmented reality video magazines have a print counterpart to support it. Using apps such as layar and that blends the offline with the online.[citation needed] The first example of this was GUAP magazine which started life a crowd funding project. The magazines uses an app called Layar to make their content interactive, linking to video content elsewhere.[citation needed]

The Exposed is similar to GUAP but instead of using a third party app to link to its video content, The Exposed has its own native app under the same name.[7] This app blends the offline with the online.[8]

See also


  1. ^ "Protected Blog › Log in".
  2. ^ "Hip-Hop History Tuesdays: Revisiting Short Lived 1990's Slammin' Rap Video Magazine". Amoeblog. Archived from the original on May 10, 2015.
  3. ^ Cobbett, Richard (17 December 2011). "Saturday Crapshoot: Click Video Magazine". PC Gamer.
  4. ^ Jack Bensinger (2016-07-22), The I Love Comedy Video Magazine - Issue #1, retrieved 2017-10-14[dead YouTube link]
  5. ^ "Four excellent magazine events happening in London". Time Out London.
  6. ^ "Jough McLeod, editor-in-chief, EWE". magCulture. 10 April 2017.
  7. ^ Exposed, The. "The Exposed". The Exposed.
  8. ^ "The Exposed - the Stack interview". Retrieved 2019-05-14.