Vio
TypeMilk
ManufacturerThe Coca-Cola Company
Country of originUnited States
Introduced2009
ColourWhite

Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.[1]

The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities.[2] In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio.[3] The Coca-Cola Company sells a similar product in Japan called Qoo.[4]

Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.[2][5]

Relaunch

In 2020, The Coca-Cola Company has launched regional beverage Spiced Buttermilk under its VIO brand in India.[6][7][8]

References

  1. ^ Meikle, James (2009-07-27). "Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities". The Guardian. Retrieved 2017-09-11.
  2. ^ a b Fletcher, Dan (2010-05-27). "Vio - The 50 Worst Inventions". Time. Retrieved 2017-09-11.
  3. ^ "Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO". coca-colaindia.com. 2016-02-04. Retrieved 2018-09-16.
  4. ^ Bonisteel, Sara (2009-07-28). "Vio -- A New Fizzy Milk Drink from Coca-Cola". Slashfood. AOL. Archived from the original on 2009-08-01. Retrieved 2017-09-11.
  5. ^ "Vio - Top 10 Bad Beverage Ideas". Time. Retrieved 2017-09-11.
  6. ^ "Milk it! Coca Cola plans to re-enter dairy business with Vio brand". Moneycontrol. Retrieved 2020-06-17.
  7. ^ "Coca-Cola's spiced buttermilk to take on Amul, Mother Dairy, as Coke maker pushes Indian beverages". The Financial Express. 2020-06-16. Retrieved 2020-06-17.
  8. ^ "Beat the Heat This Summer With VIO Spiced Buttermilk a Refreshing New Product From Coca-Cola India". The Week. Retrieved 2020-06-17.