The song's lyrics took inspiration from a walk in an underground city in Sendai, Japan:[2] "everything was covered in snow and there was absolutely no one about. [We took] these stairs that led down to this whole underground city … with all the colour and noise you get in Japanese streets."[3]
The first B-side of the single is the song "Do U Know Where You're Coming From", in collaboration with M-Beat. It was released as a single earlier in 1996. The second B-side of the single is "Bullet".
In the beginning of the song's album version, a sound that is sampled from the 1979 sci-fi horror film Alien appears. It is the sound sequence when the S.O.S. signal appears on the screens of the spaceship Nostromo at the start of the film.[4]
Critical reception
The song received favourable reviews from music critics. Scottish newspaper Aberdeen Press and Journal viewed it as "cool if lyrically trite".[5] Justin Chadwick from Albumism wrote that the "midtempo, piano-driven groove" finds the singer "lamenting the proliferation of technology at the expense of human connection and preservation of our planet", as best evidenced in the chorus with lines such as, "Always seem to, be governed by this love we have / For useless, twisting, our new technology / Oh, now there is no sound—for we all live underground". He added, "While the song itself reflected Jamiroquai's more mature and polished sound at the time, it was the accompanying video unveiled the following month that became the band's transformative, watershed moment."[6]Larry Flick from Billboard described it as "wriggling" and "funk-fortified".[7] A reviewer from Liverpool Echo noted, "If you stop dancing, and listen to the lyrics, you see a whole new side to singer Jay Kay."[8]Music Week rated it four out of five, writing, "From its simple piano opening onwards, this gorgeous, immaculately-recorded track doesn't put a note wrong. Further evidence that Jay Kay is maturing musically."[9] Ted Kessler from NME declared it as a "bittersweet" gem and a "fine" single.[10] Sam Taylor from The Observer remarked its "effortless swank".[11] Aidin Viziri from Salon said the singer "keeps the party alive with unbridled enthusiasm", "exploring the chaos of modern life".[12]
Music video
The music video for "Virtual Insanity" was directed by English filmmaker, director, and screenwriter Jonathan Glazer. The music video was filmed on 12 August 1996.[13] At the 1997 MTV Video Music Awards in September 1997, it earned 10 nominations, winning four awards, including "Breakthrough Video" and the "Best Video of the Year". In 2006, it was voted 9th by MTV viewers in a poll on music videos that 'broke the rules.' The single was released in the U.S. in 1997. At the 1997 MTV Video Music Awards, Jamiroquai performed the song, recreating the famous floor moving concept with two moving walkways on the stage floor, going in different directions, for Jay Kay to dance on, the two bugs crawling through the hall, a bird flying and red blood all over the floor.[14]
Content
Jay Kay in a moving futuristic room in the "Virtual Insanity" music video, which received critical acclaim.Row House in Sumiyoshi by Tadao Ando, 1976. Ando's concrete-based architectural style inspired the set design for the music video.
The video consists mainly of Jamiroquai's singer, Jay Kay, dancing and performing the song in a bright white room with a grey floor. Throughout the video, there are several combinations of couches and easy chair, which are the only pieces of furniture in the room. The video earned recognition from critics for its special effects: the floor appears to move while the rest of the room stays still. At some points, the camera tilts up or down to show the floor or ceiling for a few seconds, and when it returns to the central position, the scene has completely changed. Other scenes show a crow flying across the room, a cockroach on the floor, the couches bleeding, and the other members of Jamiroquai in a corridor being blown away by wind. This became the second video released by Jamiroquai to be successfully done in one complete, albeit composited, shot; "Space Cowboy" was the first.
In a short making-of documentary, director Jonathan Glazer describes how the walls move on a stationary grey floor with no detail, to give the illusion that objects on the floor are moving. In several shots, chairs or couches are fixed to the walls so that they appear to be standing still, when in fact they are moving. In other shots, chairs remain stationary on the floor, but the illusion is such that they appear to be moving.[15] In September 2021, a remaster of the video in 4K was premiered on YouTube to promote a new vinyl release of Travelling Without Moving.[16]
Popularity
In addition to heavy rotation on MTV and other music television networks, the video for "Virtual Insanity" has amassed more than 250 million views on YouTube as of August 2023[17] and has seen renewed attention on TikTok, gaining millions more views through various memes and remixes.[18]
In popular culture
The music video for "Virtual Insanity" has been parodied, referenced, remixed or imitated in countless music videos, television shows, and internet memes. A TV promo by comedian Chris Rock was done for the 1997 MTV Video Music Awards, whereby Rock imitates Jay Kay in a comedic fashion through digital superimposition.[19] In 2007, the video's original director, Jonathan Glazer, uploaded a parody of the video whereby the room was digitally turned into a bathroom and had Jay Kay appear to interact with patrons in a comedic fashion, again using digital superimposition.[20]
Austin Mahone and Pitbull took inspiration from it in the video for their 2014 single "Mmm Yeah",[21] and it is one of the many songs parodied in the video for FIDLAR's 2015 single "40oz. on Repeat".[22][23] Other notable parodies include a flashback from a 14th-season Family Guy episode called "Scammed Yankees", which went viral as an internet meme in 2023.[24] It was also referenced in a 2021 episode of Robot Chicken. The music video also inspired a video game entitled Jamiroquai Game, wherein the player must avoid the various objects in the scene, akin to the video.[25]
^Virtual Insanity (Australian CD single liner notes). Jamiroquai. Sony Soho Square. 1996. 663439 2.((cite AV media notes)): CS1 maint: others in cite AV media (notes) (link)
^Virtual Insanity (UK CD2 liner notes). Jamiroquai. Sony Soho Square. 1996. 663613 5.((cite AV media notes)): CS1 maint: others in cite AV media (notes) (link)
^Virtual Insanity (UK cassette single sleeve). Jamiroquai. Sony Soho Square. 1996. 663613 4.((cite AV media notes)): CS1 maint: others in cite AV media (notes) (link)
^Virtual Insanity (European CD single liner notes). Jamiroquai. Sony Soho Square. 1996. SSQ 663613 1.((cite AV media notes)): CS1 maint: others in cite AV media (notes) (link)
^Ryan, Gavin (2011). Australia's Music Charts 1988–2010 (PDF ed.). Mt Martha, Victoria, Australia: Moonlight Publishing. p. 143.
