This article possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. (April 2021) (Learn how and when to remove this template message)
The topic of this article may not meet Wikipedia's general notability guideline. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.Find sources: "Vision statement" – news · newspapers · books · scholar · JSTOR (April 2021) (Learn how and when to remove this template message)
The vision and mission statements of the LUMO Community Wildlife Sanctuary

A vision statement is a high-level,[1] inspirational[1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.[2][circular reference][3][circular reference]

Vision statements may fill the following functions for a company:[4]

A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include:[6]

See also

Citations

  1. ^ a b c d Project Management Institute 2021, §4.6.1 Strategy Artifacts.
  2. ^ Start with Why
  3. ^ The Infinite Game
  4. ^ Lipton, Mark (Summer 1996). "Demystifying the Development of an Organizational Vision" (PDF download). Sloan Management Review. 37 (4): 83. Retrieved 2019-11-25.
  5. ^ a b Project Management Institute 2021, Glossary §3 Definitions.
  6. ^ Kantabutra, Sooksan; Avery, Gayle (2010). "The power of vision: statements that resonate" (PDF). Journal of Business Strategy. 31 (1): 37–45. doi:10.1108/02756661011012769.

References

Categories