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Vitabiotics is a British nutraceutical company that specializes in vitamin and mineral based food supplements focused in various health categories, with many including vitamins based on national guidelines for infants, children and during pregnancy to support their contribution to one's health.[1] In July 2013, Vitabiotics became the largest vitamin company in UK by sales value.[2]

The company was founded in 1971 by Kartar Lalvani who is the chairman.[3][4] He was later joined by his former tutor Professor Arnold Beckett,[5] and the company is now run by his son Tej Lalvani who is the CEO.[6] Lalvani is best known for his appearances on the British reality TV show Dragon's Den.

Vitabiotics brands include supplements in various health categories such as Perfectil (supplement for skin, hair, and nails), Pregnacare, Menopace, Wellkid, Wellbaby, Wellman, and Wellwoman.[7] In 2013 Vitabiotics received a Queen's Award for Innovation in Vitamin Research.[8] It received it again in 2018, becoming the first vitamin company to receive the award twice.[9]

In February 2021, the company partnered with global technology company Alibaba Group and Southeast Asian commerce company Lazada Group to "accelerate growth across China". The brand is targeting 70% growth in the Chinese market.[10]

References

  1. ^ "Do I need vitamin supplements?". nhs.uk. June 26, 2018.
  2. ^ UK IRI independent sales value data (IRI 52 w/e 13 Jul, 13)
  3. ^ Ernst & Young Entrepreneur of the Year Award 2008
  4. ^ "Staying Vital with Vitabiotics".
  5. ^ Childs, Martin (March 29, 2010). "Professor Arnold Beckett: Sports doping expert who later changed sides and supported those accused of drug use". The Independent. Retrieved November 28, 2013. Beckett went on to enjoy a successful business career, linking up with a former student, the founder of Vitabiotics, Dr Kartar Lalvani, and becoming a non-executive chairman of the company for 18 years. Together they worked on a number of natural healthcare innovations in nutraceuticals, which are used by professional sportsmen and sports teams.
  6. ^ The TiE UK Awards 2013. CreativeTimes.co.uk. Retrieved 21 March 2013.
  7. ^ "Vitabiotics Ltd. - The science of healthy living". www.vitabiotics.com. Retrieved 2017-09-03.
  8. ^ "Our History Vitabiotics". www.vitabiotics.com. Retrieved 2017-09-03.
  9. ^ ANI (2018-04-23). "Vitabiotics receives Queen's Award for innovation". Business Standard India. Retrieved 2022-09-02.
  10. ^ nutraingredients.com. "Vitabiotics expands global footprint with new partnerships". nutraingredients.com. Retrieved 2022-09-02.

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