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((Infobox company
| name = Natural Grocers by Vitamin Cottage
| logo = Vitamin Cottage Natural Grocers logo.png
| image = Vitamin Cottage Natural Grocers on Wyoming Blvd, Albuquerque NM.jpg
| image_caption = Vitamin Cottage on Wyoming Blvd in [[Albuquerque, New Mexico|Albuquerque]], [[New Mexico]]
| type = [[Public company|Public]]
| traded_as = ((NYSE|NGVC))<br>[[Russell 2000 Index]] component
| industry = ((Plainlist|
* [[Grocery store]]
* [[Health food store]]
))
| foundation = ((Plainlist|
* ((Start date and age|1955))
))
| hq_location = [[Lakewood, Colorado|Lakewood]], [[Colorado]], [[United States|U.S.]]
| areas_served = [[United States]]
| former_name = Vitamin Cottage Natural Grocers
| founders = ((Unbulleted list
| [[Margaret Isely]]
| [[Philip Isely]]
))
| key_people = 
| revenue = 
| operating_income = 
| net_income = 
| assets = 
| equity = 
| owner = 
| num_locations = 
| num_employees = 
| subsid = 
| homepage = ((URL|naturalgrocers.com))
))

'''Natural Grocers by Vitamin Cottage, Inc (((NYSE|NGVC)))''' (formally called Vitamin Cottage Natural Food Markets and commonly referred to as Vitamin Cottage or Natural Grocers) is a [[Colorado]]-based [[Health food store|health food]] chain.

The business was founded in 1955 as a [[door-to-door sales]] operation by [[Margaret Isely|Margaret]] and [[Philip Isely]]. They opened the first Vitamin Cottage store in [[Lakewood, Colorado]], in 1963. After Margaret Isely's death in 1997, the Iselys' children took over the business the following year. Beginning in 2008, the company name was phased to Natural Grocers by Vitamin Cottage to emphasize that groceries, rather than nutritional supplements, formed a majority of its sales.<ref>((cite news|title=Vitamin Cottage stressing food in chain's new name|newspaper=Rocky Mountain News|author=Joyzelle Davis|date=March 14, 2008|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F11F6960998297878&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank))</ref> The company made its [[initial public offering]] on the [[New York Stock Exchange]] in July 2012, raising $107 million.<ref>((cite news|title=Natural Grocers by Vitamin Cottage filed a successful public offering|newspaper=Denver Post|author=Michelle Zayed|date=July 25, 2012|url=https://www.denverpost.com/2012/07/25/natural-grocers-by-vitamin-cottage-filed-a-successful-public-offering-2/|access-date=2018-01-23))</ref>

Its products include [[vitamins]], [[dietary supplements]], natural and [[organic food]], [[organic produce]] and natural body care products.<ref>((cite web |url=https://www.usatoday.com/story/news/2015/02/22/dairy-plant-milk-soy-coconut-choices/23489445/ |title=Coconut milk? Almond? Soy? How alternatives stack up |date=Feb 22, 2015 |website=USA Today |access-date=2019-09-29))</ref><ref>((cite web |url=https://www.usatoday.com/story/news/local/2015/05/27/natural-grocers-locations/28018595/ |title=Natural Grocers stores planned in Denver area |date= May 27, 2015 |website=USA Today |access-date=2019-09-29))</ref>  The company has a manifesto entitled "What We Won't Sell and Why", which includes artificial colors and flavors, artificial preservatives, irradiated food and meat raised using artificial hormones and antibiotics, among others.<ref>((cite news|title=Natural Grocers to open|newspaper=Daily Inter Lake|location=Kalispell, MT|author=Tom Lotshaw|date=April 21, 2013|url=http://www.dailyinterlake.com/archive/article-4380006a-aae8-11e2-abb6-0019bb2963f4.html|access-date=2018-01-23))</ref><ref>((cite web|title=What We Won't Sell and Why|publisher=Vitamin Cottage Natural Grocers|url=https://www.naturalgrocers.com/products/about-our-products/what-we-dont-sell|access-date=2018-01-23))</ref>

In 2008, the company operated around 162 retail grocery stores in around 20 states, mainly west of the Mississippi River,<ref>((cite web |url=https://www.nytimes.com/2013/11/23/business/an-upscale-bounty-and-a-thankful-shopper.html |title=An Upscale Bounty, and a Thankful Shopper |date=November 22, 2013 |website=USA Today |access-date=2019-09-29))</ref> and had approximately 3,000 employees.<ref>((cite news | first=Joyzelle | last=Davis | title=Vitamin Cottage stressing food in new name | date=2008-03-14 | url =http://www.rockymountainnews.com/news/2008/Mar/14/vitamin-cottage-stressing-food-in-chains-new/ | work =Rocky Mountain News | access-date = 2008-07-02 ))</ref>

==History==

In 1955, [[Margaret Isely|Margaret]] and [[Philip Isely]] founded a [[door-to-door sales]] operation called The Builder's Foundation.<ref name="antonation">((cite news |author=Mark Antonation |date=April 17, 2015 |title=Vitamin Cottage Natural Grocers celebrates sixty years next week |newspaper=Westword |url=http://www.westword.com/restaurants/vitamin-cottage-natural-grocers-celebrates-sixty-years-next-week-6654756 |access-date=2018-01-23))</ref><ref name=":0">((Cite web |title=67 Things You Didn't Know About Natural Grocers |url=https://www.naturalgrocers.com/67-things-about-natural-grocers |access-date=July 5, 2023 |website=Natural Grocers))</ref> The first store opened in 1958 in Denver, Colorado.<ref name=":0" /> The inspiration for the business came after the birth of their second child. Margaret became ill and found "conventional medicine" to be unhelpful to her. She treated herself using principles in [[Adelle Davis]]'s controversial book ''Let's Get Well''.<ref>((Cite web |title=Our Story |url=https://www.naturalgrocers.com/our-story |access-date=July 5, 2023 |website=Natural Grocers))</ref>

In the 1960s, the Iselys converted a cottage-style house into a store, inspiring the name Vitamin Cottage. The store opened in [[Lakewood, Colorado]], in 1963.<ref name="antonation" /><ref name=":0" /> In 1974, the second Vitamin Cottage location opened in Denver.<ref name=":0" />

Natural Grocers founded a cycling team in 1987.<ref name=":0" /><ref>((Cite web |title=Rid with Us |url=https://www.naturalgrocerscycling.com/ride-with-us/ |access-date=July 5, 2023 |website=naturalgrocerscycling.com))</ref>

In 1995, the company name was briefly changed to Vitamin Cottage Natural Food Emporium.<ref name=":0" />

Margaret Isely died in 1997, and the Iselys' children took over the business the following year.<ref>((cite news |author=Lindsay Blakely |date=April 2015 |title=How this family-run organic grocer is taking on Whole Foods |newspaper=Inc. |url=https://www.inc.com/magazine/201504/lindsay-blakely/all-in-the-organic-all-natural-family.html |access-date=2018-01-23))</ref>

In the 2010s, Natural Grocers stopped selling what they call "confinement dairy products," which includes milk from cows that aren't allowed to graze. Consequently, the company pulled Noosa from their stores.<ref>((Cite web |last=Blakely |first=Lindsay |date=April 2015 |title=How This Family-Run Organic Grocer Is Taking on Whole Foods |url=https://www.inc.com/magazine/201504/lindsay-blakely/all-in-the-organic-all-natural-family.html |access-date=July 5, 2023 |website=Inc.))</ref>

==References==
((Reflist))

==External links==
* ((Official website|https://www.naturalgrocers.com/))

((Supermarkets of the United States))

((Authority control))

[[Category:1955 establishments in Colorado]]
[[Category:Companies based in Lakewood, Colorado]]
[[Category:Companies listed on the New York Stock Exchange]]
[[Category:Health food stores]]
[[Category:Organic food retail organizations]]
[[Category:American companies established in 1955]]
[[Category:Retail companies established in 1955]]
[[Category:Supermarkets of the United States]]

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