Viu
Viu logo.svg
Type of businessSubsidiary
Type of site
OTT Video Streaming
Available inEnglish, Chinese, Arabic, Malaysian, Indonesian, Burmese, Thai, Filipino
HeadquartersHong Kong
Area servedHong Kong, Singapore, Malaysia, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Myanmar and South Africa
OwnerViu International Ltd
ProductsVideo streaming
URLwww.viu.com
CommercialYes
LaunchedOctober 2015; 7 years ago (2015-10)
Current statusActive

Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from Viu International Ltd, a PCCW Group Company.[1] Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia's top content providers with local language subtitles, as well as original production series under 'Viu Original' initiative.[2]

Viu is now available in 16 markets across Asia, Africa and the Middle East including Hong Kong, Singapore, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Myanmar and South Africa.[3] As of December 2021 annual results, Viu had over 58.6 million monthly active users.

History

Viu International Ltd launched the Viu OTT video service in Hong Kong on 26 October 2015.[4]

In January 2016, Viu announced its official launch in Singapore.[5]

In March 2016, Viu announced its official launch in India and Malaysia.[6]

In May 2016, Viu launches in Indonesia.[7]

In November 2016, Viu announced its official launch in the Philippines and has achieved four million users and over 218 million video views.[8]

In February 2017, Viu was available in major Middle East countries including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.[9]

In May 2017, Viu announced its official launch in Thailand and has expanded to 15 markets across Asia and the Middle East countries.[10]

In September 2018, Viu announced its official launch in Myanmar.[11]

In March 2019, Viu announced its official launch in South Africa.[12]

In December 2019, Viu announced its suspension of operations in India without providing a date.[13] On 5 November 2021, Viu stopped its services in India.

Content

On 15 January 2022, Viu officially launched a partnership with the Philippines broadcasting media giant ABS-CBN to produce local content, beginning with The Broken Marriage Vow released on January 22, 2022, 48 hours in advance before local television broadcast.[14] On 22 May 2022, they announced their extended partnership with the Philippine adaptation of Flower of Evil, which will be the first local series to be released on 16 countries worldwide.[15] Meanwhile, a Filipino-dubbed version of the fourth season of Haikyu!! has been silently premiered for the first time in Viu.[citation needed]

Exclusive international distribution/Co-production

These shows have been acquired and co-produced, partly or wholly, by Viu for exclusive first-run release (under the Viu Original label) in Southeast Asia, the Middle East and South Africa in deals with partners in other regions (such as Rakuten Viki).

Korean drama

Title Genre Original network Premiere Seasons Runtime Exclusive region(s) Status
River Where the Moon Rises Period drama KBS2 15 February 2021 20 episodes ~60 mins. Southeast Asia, Hong Kong Miniseries
Doom at Your Service Romantic fantasy drama tvN 10 May 2021 16 episodes All markets
Lovers of the Red Sky Romantic fantasy period drama SBS TV 30 August 2021 Southeast Asia, Hong Kong
Now, We Are Breaking Up Slice of life romantic drama 12 November 2021 All markets
Again My Life Fantasy action drama 8 April 2022
From Now On, Showtime! Romantic fantasy comedy drama MBC 23 April 2022
Woori the Virgin Romantic comedy 9 May 2022
Why Her Romantic mystery drama SBS TV 3 June 2022 Southeast Asia, Hong Kong
Today's Webtoon Workplace comedy drama 29 July 2022
If You Wish Upon Me Slice of life light drama 10 August 2022 All markets
The Law Cafe Romantic legal drama KBS2 5 September 2022 Southeast Asia, Hong Kong
The Empire Family melodrama JTBC 24 September 2022 All markets
Awaiting release
Reborn Rich Fantasy suspense drama JTBC 18 November 2022 TBA TBA All markets Miniseries order

Availability

Viu OTT video service can be accessed anytime and anywhere via Viu app at App Store for iOS devices and Google Play Store for Android devices across the region, or visit www.viu.com to watch on the web, it also can be accessed through Apple TV devices. Registered Viu free or premium subscriber can download videos and watch offline on mobile devices such as smartphones and tablets, as well as save viewing progress, bookmark programmes and receive notifications on new episodes.[16]

Viu's service is run in premium subscription and ad-supported freemium model. Viu premium subscribers are able to enjoy full 1080p HD quality videos, unlimited download without any ads interruption. Meanwhile, Viu freemium users will continue to have access to platform's huge catalogue of content for free.[17]

See also

References

  1. ^ "Keeping up with the Koreans: PCCW to offer OTT for TV series content in Hong Kong and beyond". South China Morning Post. Retrieved 2018-01-31.
  2. ^ "PCCW Media's Viu OTT play nets over 1.2 million downloads in Hong Kong". Ooyala. Retrieved 2018-01-31.
  3. ^ "Viu no service page list of countries". Viu. 2020-07-26. Retrieved 2020-07-26.
  4. ^ "PCCW launches streaming video service in HK". ComputerWorld Hong Kong. Retrieved 2019-05-15.
  5. ^ "PCCW Media signs the first landmark pan-regional agreement with top four Korean broadcasters and announces regional expansion of Viu OTT service in Asia with Singapore launch". PCCW.
  6. ^ "PCCW Media's Viu OTT video service expands to India and Malaysia further to its launch in Hong Kong and Singapore". PCCW.
  7. ^ "Vuclip launches OTT Service- Viu in Indonesia". Exchange4media. Retrieved 2019-05-15.
  8. ^ "Viu achieves 4 million users across Asia in first year of launch. Service further expands to the Philippines". PCCW.
  9. ^ "Viu launches in Middle East". Rapid TV News. Retrieved 2019-05-15.
  10. ^ "Viu launches in Thailand". PCCW.
  11. ^ "Viu launches in Myanmar". Rapid TV News. Retrieved 2019-05-15.
  12. ^ Laghate, Gaurav (2019-03-01). "Viu launches OTT service in South Africa". The Economic Times. Retrieved 2019-05-15.
  13. ^ Roy Choudhury, Anirban (16 December 2019). "Viu to shut India operations". afaqs!. Retrieved 2019-12-19.
  14. ^ Abarro, Mico (15 January 2022). "ABS-CBN Entertainment, Viu seal partnership to bring quality content to Filipinos". ABS-CBN News. Retrieved 9 March 2022.
  15. ^ "'Flower of Evil' to premiere in 16 countries via Viu". ABS-CBN News. 27 May 2022. Retrieved 1 June 2022.
  16. ^ "Viu". www.viu.com. Retrieved 2019-05-15.
  17. ^ "Viu launches premium subscription in Singapore with Singtel". PCCW.com.