WAGH
WAGH (FM) Magic 101.3 logo.png
Broadcast areaColumbus, Georgia
Frequency101.3 MHz
BrandingMagic 101.3
Programming
FormatUrban adult contemporary
AffiliationsWestwood One, Premiere Networks
Ownership
Owner
WDAK, WGSY, WHTY, WSTH-FM, WVRK
History
First air date
1998; 24 years ago (1998)
Former call signs
WBFA (1998–2007)[1]
Technical information
Facility ID60656
ClassC
ERP18,000 watts
HAAT108 meters (354 ft)
Transmitter coordinates
32°25′35″N 85°08′20″W / 32.42639°N 85.13889°W / 32.42639; -85.13889
Links
WebcastListen Live
Websitemymagic101.iheart.com/

WAGH (101.3 FM) is a radio station broadcasting an Urban Adult Contemporary music format. WAGH is licensed to serve the community of Smiths, Alabama, United States.[2] The station is currently owned by iHeartMedia, Inc. (with the license held by iHM Licenses, LLC) and features programming from Westwood One and Premiere Networks.[3] Its studios are in Columbus east of downtown, and its transmitter is outside Ladonia, Alabama.

Magic 101.3 logo until October 2020
Magic 101.3 logo until October 2020

In September 2004, this station, then known as WBFA, flipped from a contemporary hit radio format branded as "B101" to an urban contemporary/hip-hop music format branded as "The Beat".[4] In September 2007, this format, branding, and the WBFA call letters were swapped with sister station WAGH. The station was assigned the WAGH call letters by the Federal Communications Commission on September 4, 2007.[1]

References

  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ^ "WAGH Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "Station Information Profile". Arbitron.
  4. ^ "B101 changes 'The Beat', station switches to urban format". Columbus Ledger-Enquirer. September 9, 2004. p. L1.