WBCG
Broadcast areaCharlotte County, Florida
Frequency98.9 MHz
BrandingUP! 98.9
Programming
FormatContemporary Christian
Ownership
Owner
WBTT, WCCF, WCKT, WCVU, WIKX, WKII, WOLZ, WZJZ
History
First air date
November 2, 1998; 23 years ago (1998-11-02) (as WHHD)
Former call signs
WHHD (1998–2001)
Technical information
Facility ID82071
ClassA
ERP5,500 watts
HAAT104 meters (341 ft)
Transmitter coordinates
27°0′9.00″N 82°10′54.00″W / 27.0025000°N 82.1816667°W / 27.0025000; -82.1816667
Links
WebcastListen Live
Websiteup989.iheart.com

WBCG (98.9 FM) is a radio station licensed to Murdock, Florida. Owned by iHeartMedia, Inc., the station broadcasts a contemporary Christian music format branded as UP! 98.9, syndicated from iHeartMedia, Inc.'s Premium Choice network.[1]

History

The station was assigned the call sign WHHD on November 2, 1998. On November 26, 2001, the station changed its call sign to the current WBCG.[2]

On May 5, 2014, the station re-branded from Beach 98.9 to 98.9 MyFM, maintaining its hot adult contemporary format.[1]

On October 7, 2019, the station changed its format to contemporary Christian music as "UP! 98.9."[3]

References

  1. ^ a b "WBCG Revamps As MYfm". Radio Insight. Retrieved 5 May 2014.
  2. ^ "WBCG Call Sign History". United States Federal Communications Commission, audio division.
  3. ^ WBCG Goes Up With Christian Hits