WBOG

Tomah, Wisconsin
Broadcast area	Sparta, Wisconsin
Frequency	1460 kHz
Branding	BOG Country
Programming
Format	Classic country
Affiliations	Westwood One
Ownership
Owner	Magnum Radio
History
First air date	1959
Technical information
Facility ID	52533
Class	D
Power	1,000 watts (day) 42 watts (night)
Transmitter coordinates	43°58′7″N 90°30′50″W / 43.96861°N 90.51389°W / 43.96861; -90.51389Coordinates: 43°58′7″N 90°30′50″W / 43.96861°N 90.51389°W / 43.96861; -90.51389
Translator(s)	101.3 W267CO (Sparta)
Links
Webcast	Listen Live
Website	koolgoldwbog.com

WBOG (1460 AM) is a radio station broadcasting a classic-based country music format.^[1] It is licensed to Tomah, Wisconsin, United States, and is owned by Magnum Radio. The station features programming from Westwood One.^[2]

2011 name change

Logo under previous format

In May 2011, WBOG's slogan was changed to "Kool Gold 1460", using the branding of the Kool Gold satellite service heard on WBOG. On January 7, 2020, the station flipped formats to classic country.