|Broadcast area||Biloxi-Gulfport, Mississippi|
|Branding||News Talk 104.9 FM|
|WKNN, WMJY, WQYZ|
Call sign meaning
|Modification of former call sign WBUB, originally meaning "Bubba"|
|HAAT||268 meters (879 ft)|
WBUV (104.9 FM, "News Radio 104.9 FM"), is a news and talk radio formatted radio station based in Gulfport–Biloxi-Pascagoula, Mississippi. The station is owned by iHeartMedia, Inc., and the format is broadcast at 104.9 MHz with an ERP of 16 kW.
WBUB was a country station in Mobile, Al but licensed to Moss Point, MS. The station's owner, iHeartMedia, Inc. (formally Clear Channel Communications), moved the signal to the Biloxi-Gulfport-Pascagoula market and it became WBUV, which started as an urban contemporary and mainstream urban outlet as "V104.9" (playing Hip Hop, R&B, and Urban Gospel). The station also hosted the nationally syndicated Doug Banks Morning Show and later the Russ Parr Morning Show. The station competed with WJZD (Gulfport, Mississippi) and WBLX (Mobile, Alabama) in the Alabama/Mississippi Gulf Coast's urban contemporary market. Following Hurricane Katrina in 2005, the station began to broadcast 24-hour news and information to keep the community up-to-date on the hurricane recovery efforts in the area; it has remained in the news/talk format ever since. The station has quickly risen to be one of the top ranked stations along the Coast.
The slate of programming is a who's who of the most popular talk shows in the US. "America's First News," airs 5-8am hosted by Gordon Deal. Glenn Beck is 8-11am, Rush Limbaugh is 11a-2p, Sean Hannity is 2-5p, Buck Sexton is 5-7p, Mark Levin is 8p-12M and Coast to Coast AM. Weekends feature Rush, Sean Hannity, Joe Pags and Fox Sports Radio. The station is home for Southern Miss Football and the New Orleans Pelicans. With its 13 years of Operation since Hurricane Katrina, the station has undergone various talk show hosts changes. Kipp Gregory left the show in 2012, moved to FM103.1. and was replace with Steve Taylor and Mike Mankiewicz. Shortly after Kipp left, the Michael Savage show, Clark Howard, and Schnitt show were subsequently all removed from the lineup. New programs to the show at the time were Sean Hannity and Andy Dean. The Andy Dean Show was removed after one year in 2014 and replaced with the Joe Pags show from 5pm to 8pm, followed by the 8pm-11pm Mark Levin show introduced sometime during the winter of 2014/15. Since the Joe Pags Show was considered a fill-in for the sudden removal of the Andy Dean show, Joe Pags last show on 104.9 was in July 2015 when it was replaced with the Megan McCain show. Recently in August, Steve Taylor and Mike Mankiewicz departed the show for complete removal of the 5am-8am Gulfcoast Morning Show, which is now replaced by Gordon Deal and America's First News. The current line up as of May 22, 2018 is; America's First News 5-8am; Glenn Beck 8-11am; RL 11am-2pm; Sean Hannity 2-5pm; Buck Sexton 5-8pm; Mark Levine 8-12am
WBUV broadcasts from its sister station WMJY's transmitter tower in Jackson County.