| Frequency | 590 kHz |
|---|---|
| Branding | Pure Country 100.9/590 |
| Programming | |
| Format | Classic country |
| Affiliations | |
| Ownership | |
| Owner |
|
| History | |
First air date | October 19, 1966 |
Call sign meaning | Country At Its Best |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 29261 |
| Class | D |
| Power |
|
Transmitter coordinates | 35°23′35″N 81°55′23″W / 35.39306°N 81.92306°W |
| Translator(s) | 100.9 W265DW (Rutherfordton) |
| Links | |
Public license information | |
| Website | purecountry101.com |
WCAB (590 AM) is a radio station broadcasting a classic country format, licensed to Rutherfordton, North Carolina, United States. The station is currently owned by Todd Fowler, through licensee Skyline Media of Rutherfordton, LLC. WCAB operates at 1,000 watts day and 228 watts night, both non-directional.
The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[2] The station also carries The Rush Limbaugh Show.
During the 1970s and ’80s, it played top forty hits. Ron Wood, Bob St. Thomas, Jiving Jock Tadlock, and The Flying Dutchman were some of the famous and leading DJs during that era.
On January 1, 2024 WCAB changed their format from oldies to classic country, branded as "Pure Country 100.9/590".[3]