WCFW
Broadcast areaChippewa Falls/Eau Claire
Frequency105.7 MHz
BrandingC105
Programming
FormatSoft adult contemporary
AffiliationsAP Radio
Ownership
OwnerBushland Radio Specialties
History
First air date
October 20, 1968 (1968-10-20) (at 105.5)
Former frequencies
105.5 MHz (1968-1997)
Call sign meaning
"Chippewa Falls, Wisconsin"
Technical information
Licensing authority
FCC
Facility ID7874
ClassC3
ERP25,000 watts
HAAT93 m (305 ft)
Transmitter coordinates
44°52′18″N 91°17′11″W / 44.87167°N 91.28639°W / 44.87167; -91.28639Coordinates: 44°52′18″N 91°17′11″W / 44.87167°N 91.28639°W / 44.87167; -91.28639
Translator(s)99.1 W256AE (Chippewa Falls)
Links
Public license information

WCFW (105.7 FM) is a radio station broadcasting a soft adult contemporary format. Licensed to Chippewa Falls, Wisconsin, United States, the station serves the Eau Claire area. The station is owned by Pat and Roland Bushland, through their Bushland Radio Specialties, and features programming from AP Radio.[1]

History

WCFW signed on October 20, 1968; the station has been owned by Roland Bushland since its inception, first with his father Roy[2] and later with his wife Pat.[3] Roland, who turned 29 the day the station went on the air,[3] had grown interested in radio as a hi-fi buff.[2] WCFW originally operated at 105.5 MHz[4] from studios at the Bushland home east of Chippewa Falls.[2] The facility was not originally located in Chippewa Falls because it was short-spaced by 1.5 mi (2.4 km) to an FM station in Red Wing, Minnesota.[5]

Pat Bushland applied in 1984 to build a television station on channel 48 from the same site;[6] however, an application by Family Group Broadcasting of Florida put the WCFW bid at a disadvantage because of FCC policies promoting diversification of media ownership,[7] and Family Group won the construction permit for WEUX after reaching a settlement with the Bushlands.[8] In 1988, WCFW moved its studios to the Warren Street site; the next year, after several delays, it became the last station in the Chippewa Falls–Eau Claire area to begin stereo broadcasts.[9][10] Roy Bushland died in August 1990.[11] In 1997, WCFW moved from 105.5 to 105.7 MHz as part of an increase to 25,000 watts.[12]

In addition to its soft AC programming and hourly Associated Press newscasts, the station covers high school sports. WCFW also broadcasts polka music in the early morning hours, which local farmers have claimed helps relax milking cows.[3] Polka music formerly occupied lunchtime and early evening slots as well.[13] It is also the last station to carry two formerly-syndicated programs: the American Institute of Physics-produced weekend feature Science Report and two daily broadcasts of The Jack Raymond Show. Jack Raymond and WCFW were the focus of a documentary called Silently Steal Away. WCFW's jingle, featuring the slogan "where FM means fine music", was part of a set of 10 jingles the station purchased from a Texas ad agency for $25; only one would be used on the air.[3] The format, which was highly rated with older audiences, remained untouched from the station's inception.[14] It remained a family operation: Roland performed the station's engineering (and built most of its equipment), while Pat handled advertising sales and music programming.[14] The station carried comparatively few commercials, something it had done from the start,[5] with most of the advertisers being longtime local businesses.[3]

On June 20, 2022, after 54 years of ownership, Bushland Radio Specialties filed to sell WCFW to Magnum Media for $600,000, marking the company's entry into the Eau Claire market.[12][15]

Translators

A translator, W256AE (99.1 FM), has broadcast in the Chippewa Falls city center since 1995 to reduce shadowing in some areas of the city.[16]

Broadcast translators of WCFW
Call sign Frequency
(MHz)
City of license ERP
(W)
Class FCC info
W256AE 99.1 Chippewa Falls, Wisconsin 250 D FCC FM Query

References

  1. ^ "WCFW Facility Record". United States Federal Communications Commission, audio division.
  2. ^ a b c Robinson, Marti (June 19, 1968). "Bushland tells Rotarians of new FM station". Chippewa Herald-Telegram. Chippewa Falls, Wisconsin. p. 1, 4. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  3. ^ a b c d e Vagnino, Katie (August 26, 2016). "Where FM Means Fine Music". Volume One. Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  4. ^ 1970 Broadcasting Yearbook (PDF). 1970. p. B-223. Archived (PDF) from the original on February 20, 2022. Retrieved June 20, 2022.
  5. ^ a b Lawin, Tom (February 14, 1969). "New Chippewa Radio Station Uses Commercials Sparingly". The Daily Telegram. Eau Claire, Wisconsin. p. Hi-Lites 7. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  6. ^ Stetzer, Rod (November 15, 1984). "Bushland applies for Chippewa Falls television station". Chippewa Herald-Telegram. Chippewa Falls, Wisconsin. p. 1A. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  7. ^ Matthews, John (February 18, 1987). "Florida company wants to put TV station in Chippewa Falls". Chippewa Herald-Telegram. Chippewa Falls, Wisconsin. p. 1A. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  8. ^ "Settlement reached for TV station license". Leader-Telegram. Eau Claire, Wisconsin. March 24, 1987. p. 3A. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  9. ^ Stetzer, Rod (August 12, 1988). "Local AM stations suffer in Arbitron ratings". Leader-Telegram. Eau Claire, Wisconsin. p. 1B. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  10. ^ Stetzer, Rod (October 20, 1989). "WCFW-FM now in stereo". Leader-Telegram. Eau Claire, Wisconsin. p. 1B. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  11. ^ "Roy W. Bushland". Chippewa Herald-Telegram. Chippewa Falls, Wisconsin. August 28, 1990. p. 5A. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  12. ^ a b Ellis, Jon (June 20, 2022). "Longtime Owner Sells Unique Wis. Station to Magnum Media". NorthPine: Upper Midwest Broadcasting. Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  13. ^ Daily, Jim (December 18, 1981). "Protests Chippewa parking ban: Station owner silences early 'polka show'". Leader-Telegram. Eau Claire, Wisconsin. p. 1B. Archived from the original on July 6, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  14. ^ a b Brown, Bob (April 24, 1999). "Watts up: Ratings on rise at CF radio station". Leader-Telegram. Eau Claire, Wisconsin. p. 1B. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.
  15. ^ Venta, Lance (June 20, 2022). "Magnum Media Expands Into Eau Claire With WCFW Purchase". RadioInsight. Archived from the original on June 20, 2022. Retrieved June 20, 2022.
  16. ^ Johnson, Robert (September 19, 1995). "WCFW increases wattage". Chippewa Herald-Telegram. Chippewa Falls, Wisconsin. p. 2A. Archived from the original on June 20, 2022. Retrieved June 20, 2022 – via Newspapers.com.