WCMG Magic94.3 logo.png
Broadcast areaFlorence, South Carolina
Frequency94.3 MHz
BrandingMagic 94.3
FormatUrban AC
AffiliationsABC Radio
Former call signs
WWPD (1988-1993)
WLXP (1993-1994)
Technical information
Facility ID72929
ERP10,500 watts
HAAT153 meters (502 ft)
Transmitter coordinates
34°26′20.00″N 79°29′44.00″W / 34.4388889°N 79.4955556°W / 34.4388889; -79.4955556
WebcastListen Live

WCMG (94.3 FM) is a radio station broadcasting an urban adult contemporary format. Licensed to Latta, South Carolina, United States, the station is owned by Cumulus Media.[1]


WCMG went on the air as WATP-FM, the sister station to now-defunct WATP (1430 AM). Both stations were licensed to Marion, South Carolina. WATP (AM) played country music, while WATP-FM played beautiful music.[2] As WKXS Kiss 94, the FM station played country music[3] before a switch to CHR/Urban Contemporary (also known as "CHUrban", a forerunner to the rhythmic contemporary format) in February 1988 under their new call letters WWPD (Power 94); the AM took over the WKXS letters and played oldies[4] until having its license cancelled in 1997.

As WLXP, the station aired Christian country.[5]

Later, WCMG was "Magic 94.3", playing urban adult contemporary music and featuring programming from ABC Radio.

On August 16, 2010, WCMG changed their format to active rock, branded as "94.3 The Dam".

On March 6, 2014, WCMG changed their format back to urban adult contemporary, branded as "Magic 94.3". The station changed at 9:43 a.m., after promoting for a few hours that "The MAGIC is coming back to the Pee Dee", and stunting with songs with the word "magic" in their names (culminating with "Black Magic Woman" by Santana). The first song on the revived "Magic" was "Happy" by Pharrell Williams.[6]


  1. ^ "WCMG Facility Record". United States Federal Communications Commission, audio division.
  2. ^ Broadcasting Yearbook, 1982.
  3. ^ Broadcasting and Cablecasting Yearbook, 1986.
  4. ^ Broadcasting/Cable Yearbook, 1989.
  5. ^ Broadcasting & Cable Yearbook, 1994.
  6. ^ WCMG regains its Magic