WCUB

Two Rivers, Wisconsin
Broadcast area	Two Rivers-Manitowoc-Sheboygan Green Bay metro
Frequency	980 kHz
Branding	97.1 WCUB Your Racing Station (for racing coverage)
Programming
Format	Classic Country
Network	Fox News Radio
Affiliations	NASCAR radio networks (MRN, PRN, IMSRN)
Ownership
Owner	Mark Seehafer (Seehafer Broadcasting Corp.)
Sister stations	WEMP, WLKN, WLTU, WOMT, WQTC
History
First air date	1951; 73 years ago (1951)
Call sign meaning	Cub Radio, in reference to station's ursine mascot
Technical information
Facility ID	14702
Class	B
Power	5,000 watts
Transmitter coordinates	44°3′50.00″N 87°41′49.00″W / 44.0638889°N 87.6969444°W / 44.0638889; -87.6969444
Repeater(s)	97.1 W246DY (Two Rivers)
Links
Website	www.cubradio.com

WCUB (980 kHz) is a commercial AM radio station licensed to Two Rivers, Wisconsin. The station is owned by Mark Seehafer, through licensee Seehafer Broadcasting Corporation, with studios at Mangin Street in Manitowoc. It airs a classic country radio format.

WCUB is a Class B station, transmitting with 5,000 watts. To protect other stations on 980 AM from interference, it uses a directional antenna with a four-tower array. The transmitter is off Viebahn Street at South 42nd Street, near Interstate 43 in Manitowoc.^[1] The signal covers Two Rivers, Manitowoc and Sheboygan along with city-grade coverage of Brown County and Green Bay. Programming is also heard on 250-watt FM translator W246DY at 97.1 MHz in Two Rivers.^[2]

Programming

WCUB plays country music hits from the 1960s, 70s, 80s and 90s. Most hours begin with an update from Fox News Radio.

WCUB is also the home of NASCAR radio coverage from all three NASCAR radio networks, along with the Indianapolis 500's radio network (including the Brickyard 400).

History

The station signed on the air in 1951; 73 years ago (1951).^[3] Its original call sign was WTRW. It was a 500-watt daytimer, required to go off the air at night. The studios were 1917 Washington Street and the station was owned by Two Rivers Broadcasting.

On November 19, 1965, it added a sister station, WQTC-FM at 102.3 MHz.^[4] In the 1960s and 70s, the two stations simulcast a popular Top 40 format. Today, the FM station is a classic rock outlet.

In early May 2020, WCUB started simulcasting on FM translator W246DY at 97.1 MHz, as a part of the FCC's AM revitalization plan.