WDUX-FM

Waupaca, Wisconsin
Frequency	92.7 MHz
Branding	Lakes 92.7
Programming
Format	Classic hits
Affiliations	Milwaukee Brewers Radio Network Packers Radio Network
Ownership
Owner	Donald Grassman and Keith Bratel (Tower Road Media, Inc.)
Sister stations	WPCA
History
First air date	January 1967
Call sign meaning	Once owned by the owners of WDUZ,[1]
Technical information
Facility ID	36246
Class	A
ERP	6,000 watts
HAAT	74 meters (243 ft)
Transmitter coordinates	44°21′14.00″N 89°3′44.00″W / 44.3538889°N 89.0622222°W / 44.3538889; -89.0622222
Links
Webcast	Listen Live
Website	lakes927.com

WDUX-FM (92.7 MHz) is a radio station broadcasting a classic hits format. Licensed to Waupaca, Wisconsin, United States, the station is currently owned by Tower Road Media. Current on-air personalities include Rick Winters (6 am-9 am).^[2]

History

WDUX began as a stand-alone AM radio station in 1956, at 800 kHz on the AM dial. Its FM side, 92.7 WDUX-FM began broadcasting in January 1967. WDUX used the moniker, "Mid-Wisconsin's Hit Music Station." In the early part of the 1980s, it also featured a locally produced jazz show Sunday nights.

At the beginning, the station ran an automated easy listening format, then simulcasted the AM, but in 1987, the AM side began broadcasting an automated country music format, using the monikers "Real Country AM 800 WDUX", & "DUX 'ducks' Country AM 800", while the FM side continued its contemporary music format.^{[citation needed]}

Until May 12, 2020, "FM 92.7" used live & local personalities beyond the morning show, which remains live today. The FM also carries local sports broadcasts, along with Green Bay Packer Football, Milwaukee Brewer Baseball, and Wisconsin Badger Sports. Both stations carried ABC Radio newscasts & features. WDUX became an affiliate of the Milwaukee Brewers Radio Network in 1989, after New London radio station WNBK changed its call letters to WOZZ and moved its studios to Appleton, Wisconsin.

Tower Road Media took over ownership of WDUX(AM) and WDUX-FM effective 5 pm on Tuesday, May 12, 2020. All station staff was terminated at the end of Laird Broadcasting's ownership, with Tower Road Media hiring back one full-time staff member, morning show host Rick Winters, and several part-timers. Rick hosts the morning show from 6 am-9 am and Brad Williams records local news broadcasts for WDUX. The station uses a Classic Hits format.

Current personalities

Rick Winters, Brad Williams, Mike Miller, Trace Holt, Don Carter (sports), Dan Buenning (sports), John Hammond (sports)