WDVI
Country 100.5 Rochester.png
Broadcast areaRochester metropolitan area
Frequency100.5 MHz (HD Radio)
BrandingCountry 100.5
Programming
FormatCountry
SubchannelsHD2: Kids Hits
Ownership
Owner
WAIO, WHAM, WHTK, WKGS, WNBL, WVOR
History
First air date
1963 (as WVOR)
Former call signs
WVOR (1963-1979)
WVOR-FM (1979-2006)
Former frequencies
92.5 MHz (1963-1964)
Call sign meaning
DVI = DrIVe (callsign transposed, former branding)
Technical information
Facility ID37546
ClassB
ERP50,000 watts
HAAT146 meters
Transmitter coordinates
43°2′1.00″N 77°25′18.00″W / 43.0336111°N 77.4216667°W / 43.0336111; -77.4216667
Links
WebcastListen Live
HD2: Listen Live
Websitecountry1005.iheart.com

WDVI is a country music station in Rochester, New York, broadcasting on 100.5 FM. The station is owned and operated by iHeartMedia. Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New York.

Monday through Saturday mornings, WDVI runs The Bobby Bones Show, based in Nashville, from Premiere Networks, a subsidiary of iHeartMedia.

History

100.5 was previously known as WVOR-FM, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of CBS Radio. ARS was forced to sell the station to Jacor to meet Federal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (now iHeartMedia).

WVOR-FM rebranded from "Mix 100.5" to "The Drive" in 2006, leaning its direction towards Adult album alternative, and changed its callsign to WDVI; the WVOR calls would be placed on sister station WISY, in nearby Canandaigua. The station remained a Mediabase hot adult contemporary reporter, however. The AAA lean was dropped in 2012.

On June 30, 2017, at 5 p.m., WDVI returned to its previous brand as "Mix 100.5".[1] It shifted to adult contemporary on August 3, 2020, while keeping the "Mix" branding.[2]

On October 25, 2021, at 9 a.m., after playing "Drift Away" by Uncle Kracker featuring Dobie Gray, WDVI flipped to country, branded as "Country 100.5", with the first song being "Famous Friends" by Chris Young and Kane Brown.[3] Along with the format change, the station brought in Jeremy Newman, the popular former morning show host from rival station WBEE-FM, to host middays, and the syndicated The Bobby Bones Show morning show was moved to the station from sister station WNBL, however, it remained being simulcast on WNBL until July 1, 2022 when it flipped to all '80s hits.[4]

Previous logos

WDVI-FM logo.png
Mix 100.5 logo.png

References

  1. ^ A New Mix Drives Into Rochester Radioinsight - June 30, 2017
  2. ^ Mix 100.5 Rochester Shifts to AC
  3. ^ iHeartMedia Launches Rochester’s Country 100.5 Radioinsight - October 25, 2021
  4. ^ Greenwood, Marcia. "Rochester radio station 100.5 changes format to country and adds Jeremy Newman". Democrat and Chronicle. Retrieved 2021-10-26.