WFRD

Hanover, New Hampshire
Broadcast area	Hanover–Lebanon, New Hampshire White River Junction, Vermont
Frequency	99.3 MHz
Branding	99 Rock WFRD
Programming
Format	Mainstream rock
Ownership
Owner	Sugar River Media, LLC
History
First air date	February 19, 1976; 48 years ago (1976-02-19)
Call sign meaning	"FM Radio Dartmouth"
Technical information[1]
Licensing authority	FCC
Facility ID	68281
Class	A
ERP	6,000 watts
HAAT	100 meters (330 ft)
Transmitter coordinates	43°39′14.0″N 72°17′44.2″W / 43.653889°N 72.295611°W / 43.653889; -72.295611
Links
Public license information	Public file LMS
Website	wfrd.com

WFRD (99.3 MHz "99 Rock") is a commercial FM radio station licensed to Hanover, New Hampshire, and owned and operated by Sugar River Media. The station's studios are located in Randolph, Vermont.^[2] WFRD airs a mainstream rock radio format with some alternative rock and classic rock tracks. Previously, it was owned and operated by Dartmouth Broadcasting from a studio on the Dartmouth College campus.

In addition to a standard analog transmission, WFRD is available online.

Programming

The station's playlist on weekdays is mostly mainstream rock, plus alternative rock and classic rock titles. Weekday mornings feature Chris Garrett and the "Rock N Go Morning Show."

History

WFRD's history goes back more than four decades. On February 19, 1976, WFRD first signed on the air.^[3] It originally broadcast a wide variety of music, from classical, jazz, folk music to progressive rock, punk rock and new wave music.^[4] The call letters stand for "FM Radio Dartmouth", referring to Dartmouth College. There was a lengthy debate over whether to choose WDCR-FM to link the FM station with its former AM companion, 1340 WDCR (now defunct), or to give the new FM station an independent identity. Among the arguments for an independent identity was the possibility of selling the AM station once FM became the more popular broadcast band.

Around 2001, WFRD began playing a modern rock format, although by the 2010s, WFRD began including other genres of current rock.

As of 2014, the station left the Nielsen BDS Alternative Rock indicator panel and was added to the Nielsen BDS Mainstream Rock indicator panel.

In June 2021, Dartmouth Broadcasting announced plans to sell the station, citing ongoing unprofitability and low student involvement in its operations as deciding factors. The online station WDCR and Dartmouth Broadcasting itself were not part of the planned sale.^[5] On October 13, 2021, Sugar River Media, owner of several other stations in the Lebanon-Hanover-White River Junction area (including WNTK-FM and WUVR), announced its acquisition of WFRD.^[6]

Notable alumni

• Eric Wellman '91, current program director at WAXQ ("Q104.3") in New York City
• Eric MacDonald '04, former program director at WCTZ ("96.7 The Coast") in Norwalk, Connecticut (now WARW)