CityLynn Haven, Florida
Broadcast areaPanama City, Florida
Frequency104.3 MHz
Branding104.3 ESPN Northwest Florida
AffiliationsESPN Radio
OwnerGold Standard Broadcasting, Inc.
First air date
November 9, 2011 (as WBYW)
Former call signs
WWHV (2007-2011, CP)
WFBA (7/2011-8/2011, CP)
WBYW (2011-2017)
Technical information
Facility ID166008
ERP6,000 watts
HAAT75.9 meters
Transmitter coordinates
30°10′47.00″N 85°38′11.00″W / 30.1797222°N 85.6363889°W / 30.1797222; -85.6363889

WGSX (104.3 FM) is a radio station licensed to Lynn Haven, Florida, United States. The station serves the Panama City area. The station is owned by Gold Standard Broadcasting, Inc.[1]


Previously licensed to Bayamon, Puerto Rico from April, 1980 to August 1995,[2] the station went dark on November 16, 2012.[3] It was operational in 2013 as "Power 104.3", a black gospel station.[4] The station changed its call sign to WGSX on June 8, 2017.

On June 26, 2017, WGSX returned to the air with ESPN sports, branded as "104.3 ESPN Panama City".[5]


  1. ^ "WGSX Facility Record". United States Federal Communications Commission, audio division.
  2. ^ Staff, FCC Internet Services. "Call Sign History". licensing.fcc.gov. Retrieved 2017-12-29.
  3. ^ "WBYW Goes Dark". All Access.
  4. ^ "Power 104.3". All Access.
  5. ^ ESPN Radio Returns to Panama City Radioinsight - June 27, 2017