| Broadcast area | Greater St. Louis |
|---|---|
| Frequency | 92.3 MHz (HD Radio) |
| Branding | 92.3 WIL |
| Programming | |
| Format | Country |
| Subchannels | |
| Ownership | |
| Owner |
|
| KPNT, KSHE, WARH, WXOS | |
| History | |
First air date | 1962 |
Former call signs | KFMS (March 30, 1973-September 1, 1974) |
Call sign meaning | carried over from the former WIL (1430 AM); said to have stood for "Watch It Lead" |
| Technical information | |
| Facility ID | 72390 |
| Class | C0 |
| ERP |
|
| HAAT | 300 meters (980 ft) |
| Translator(s) | HD3: 94.3 W232CR (Alton, Illinois) |
| Links | |
| Webcast | Listen Live |
| Website | 923wil |
WIL-FM (92.3 MHz) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).
WIL-FM plays a variety of country music in St. Louis.[2] WIL-FM personalities include Remy & Kasey and Marty Brooks. WIL-FM is programmed by Tommy Mattern and the music director is Marty Brooks.
WIL-FM was first licensed in 1962. It was the sister station to WIL (1430 AM). It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.[3]
Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[4] The sale was completed on April 29, 2011.[5]
On January 30, 2017, WIL-FM re-branded as "New Country 92.3".[6]
On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.[7]
Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM.
On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an oldies format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)).[8]