CitySt. Louis, Missouri
Broadcast areaGreater St. Louis
Frequency92.3 MHz (HD Radio)
Branding92.3 WIL
OwnerHubbard Broadcasting
(St. Louis FCC License Sub, LLC)
First air date
1962; 59 years ago (1962)
Former call signs
KFMS (March 30, 1973-September 1, 1974)
Call sign meaning
carried over from the former WIL (1430 AM); said to have stood for Watch It Lead
Technical information
Facility ID72390
ERP99,000 watts
MAX: 100,000 watts
HAAT300 meters
Translator(s)HD3: 94.3 W232CR (Alton, Illinois)
WebcastListen Live

WIL-FM (92.3 FM) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).


WIL-FM plays a variety of country music in St. Louis.[2] WIL-FM personalities include Remy & Kasey, Marty Brooks and B-Dub. WIL-FM is programmed by Tommy Mattern and the Music Director is Marty Brooks.


WIL radio began January 31, 1925—but originally broadcasting at the 1430 AM frequency, and with the call letters WEB. By the early-1970s, WIL switched to an FM signal, and was programming a country music format by mid-decade.

WIL-FM was first licensed in 1962. It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.[3]

Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[4] The sale was completed on April 29, 2011.[5]

On January 30, 2017, WIL-FM re-branded as "New Country 92.3".[6]

On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.[7]

HD Radio

On February 18, 2020, WIL-FM HD3 began airing on simulcast translator W232CR at 94.3 FM broadcasting an Oldies format branded as "My Mix 94.3".[8]

Starting in 2012, WIL-FM HD2 branded as "Second Fiddle" began playing Americana/Roots music. Previously WIL-FM HD2 was branded as "Kerosene Country" and largely played the same playlist as WIL-FM.

A translator simulcasts WIL-FM HD3, branded as My Mix 94.3 broadcasting an oldies format.

Previous logos


  1. ^ "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22.
  2. ^ "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved 2009-12-22.
  3. ^ FCC’s history cards for WIL-FM; retrieved April 28, 2021.
  4. ^ "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Archived from the original on January 22, 2011. Retrieved January 19, 2011.
  5. ^ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.
  6. ^ WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017
  7. ^ WIL Rebrands Back To Its Call Letters Radioinsight - October 6, 2020
  8. ^ "WBGZ Moves to 107.1; Launches Oldies My Mix 94.3".