WISM-FM
WISM GreatestHits98.1 logo.png
Broadcast areaEau Claire-Chippewa Falls
Frequency98.1 MHz
BrandingGreatest Hits 98.1
Programming
FormatClassic hits
Ownership
Owner
WAXX, WAYY, WEAQ, WECL, WIAL
Technical information
Facility ID1130
ClassC3
ERP25,000 watts
HAAT53 m (174 ft)
Transmitter coordinates
44°46′36.00″N 91°28′30.00″W / 44.7766667°N 91.4750000°W / 44.7766667; -91.4750000
Links
WebcastListen Live
Websitegreatesthits981.com

WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire-Chippewa Falls area. It is owned by Mid-West Family Broadcasting.[1]

History

The WISM FM callsign was first used in 1959 in Madison at 98.1 FM. [2] On December 1, 1983, WISM became changed its callsign to WMGN. [3]

Eventually, the Federal Communications Commission (FCC) controlled and licensed station call lettered were acquired by Alpenglow Communications, which relaunched WISM-FM in November 1991 with a classic rock format. [4]

The station was then bought[5] by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC.

The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000.[6]

On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary to classic hits, branded as "Greatest Hits 98.1". The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.

References

  1. ^ "WISM-FM Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "FCC history cards" (PDF). Retrieved 26 February 2021.
  3. ^ "Magic 98 History". Retrieved 26 February 2021.
  4. ^ "FCC Ownership Reports". Retrieved 26 February 2021.
  5. ^ ftp://ftp.fcc.gov/pub/Bureaus/MB/Public_Notices/Brdcst_Applications/ap020607.txt
  6. ^ "Midwest family buys and donates in Eau Claire". Radio Insight. Retrieved 29 April 2016.