|Broadcast area||Minneapolis-St. Paul|
|Branding||Hmong Radio WIXK 1590|
|Format||Hmong language programming|
First air date
|September 29, 1960|
Call sign meaning
|Variation of KIX branding used by country radio stations, transposed|
|Power||5,000 watts day|
95 watts night
|Translator(s)||103.3 W277CW (New Richmond)|
106.7 K294AM (West St. Paul, relays KEEY-HD3)
|Repeater(s)||102.1 KEEY-HD3 (St. Paul)|
|Website||WIXK Facebook Page|
WIXK (1590 kHz, "Hmong Radio 1590") is a commercial AM radio station broadcasting a music, news and talk radio format for the Hmong community of the Twin Cities. It is licensed to New Richmond, Wisconsin, and serves the Minneapolis-St. Paul area. The station is owned by Mai Yia Vang, through licensee Hmong Radio Broadcast, LLC.
By day, WIXK is powered at 5,000 watts non-directional. But at night, to avoid interference with other stations on 1590 AM, it reduces power to 95 watts. WIXK's transmitter is on Road A near Road G in New Richmond. WIXK programming is also heard on two FM translators: 103.3 W277CW in New Richmond and 106.7 K294AM in West St. Paul. That translator is fed by an HD Radio digital subchannel of KEEY-FM 102.1 FM.
On September 29, 1960, the station first signed on the air. For much of its early history, it had a full service, middle of the road (MOR) format of popular adult music, news, sports and community information. It had been a network affiliate of the Mutual Broadcasting System. In 1968, it added an FM station, WIXK-FM, which today is 107.1 KTMY.
WIXK used to be owned by Hubbard Broadcasting. On August 10, 2012, Hubbard announced that it would sell WIXK to Zoe Communications. The purchase was consummated on December 12, 2012, at a purchase price of $10,000.
WIXK was sold by Zoe Communications to Hmong Radio Broadcast, LLC for $125,000 on terms. The sale was consummated on November 19, 2014. In the fall of 2017, the station added an FM translator on 103.3 FM, W277CW, which allows the station to reach a wider audience in eastern communities in the Twin Cities. This includes North St. Paul, White Bear Lake, Stillwater and Woodbury. In contrast, the station's AM signal covers most of the metro adequately during the day but due to a drop in power, has a very limited coverage area at night. Another FM translator, K294AM at 106.7 MHz in West St. Paul, was also added to simulcast WIXK programming.
As of September 9, 2020, WIXK was being simulcast on KQGO-HD3. This change comes after Hmong Radio Broadcast, LLC's acquisition of previous KFAI translator K294AM (106.7 FM). Upon the consummation of KQGO's sale to the Educational Media Foundation in April 2021, WIXK's simulcast on the HD3 sub-channel was dropped; KEEY-HD3 is now the new home for the WIXK simulcast/translator relay.