Jackson, Mississippi
United States
ChannelsDigital: 6 (VHF)
Virtual: 6
OwnerRainey Radio
(Kid's Television, LLC)
FoundedFebruary 9, 1996
Former call signs
W53BO (1997–2001)
WJMF-LP (2001–2022)
Former channel number(s)
53 (UHF)
19 (UHF, until 2011)
6 (VHF, 2011–2021)
87.7 MHz (FM, 2011–2021)
Univision (until 2009)
Oldies/Classic hits (radio format, 2011–2021)
Silent (2021–2022)
Technical information
Licensing authority
Facility ID26253
ERP0.051 kW
HAAT94.4 m (310 ft)
Transmitter coordinates32°17′9″N 90°12′43″W / 32.28583°N 90.21194°W / 32.28583; -90.21194
Public license information

WJMF-LD, virtual and VHF digital channel 6, is a low-power television station licensed to Jackson, Mississippi, United States. The station is owned by Rainey Radio. WJMF-LD's transmitter is located on Kerr Drive (off US 80) on Jackson's south side. Programming is currently unknown.


WJMF-LP was previously an affiliate of Univision, rebroadcasting a satellite feed of KUOK in Oklahoma City, a former sister station under Equity Media Holdings; consequently, WJMF-LP was Univision's sole affiliate in Mississippi, as well as the state's only Spanish-language TV station in general. WJMF even broadcast KUOK station identifications and Oklahoma ads.

It was originally announced that WJMF would become a LAT TV affiliate. However, Equity placed LAT TV on co-owned WJXF-LP instead. (That station would later switch to Equity's Retro Jams network, before closing down in 2010.)

WJMF was sold at auction to Rainey Radio on April 16, 2009; this separated it from KUOK, which was sold to Tyler Media.[1] The sale closed on July 10, 2009.[2] In early 2011, WJMF-LP was relocated to channel 6, when it was relaunched as an oldies/classic hits-formatted radio station, "EZ 87.7".[3]

In June 2015, a Saturday evening request show was added to the station. The name of its host is Gearshift Gary.

On July 13, 2021, WJMF-LP signed off shortly before midnight. Its format (classic hits) had already moved to WZQK.

The station was licensed for digital operation on January 11, 2022; its call sign was changed to WJMF-LD.[4]


  1. ^ "Takers found for 60 Equity stations". Television Business Report. April 18, 2009. Archived from the original on April 24, 2009. Retrieved April 20, 2009.
  2. ^ "Consummation Notice". CDBS Public Access. Federal Communications Commission. July 13, 2009. Retrieved August 26, 2009.
  3. ^ Radio-Info: "Jackson's New 87.7 FM", March 9, 2011.
  4. ^ "License To Cover for LPTV Station Application". Licensing and Management System. Federal Communications Commission. January 10, 2022. Retrieved January 19, 2022.