WKBH-FM
WKBH 102-7.jpg
Onalaska, Wisconsin
Broadcast areaLa Crosse, Wisconsin
Frequency102.7 MHz (HD Radio)
Branding102.7 WKBH
Programming
Language(s)English
FormatClassic rock; Classic hits
SubchannelsHD1: WKBH-FM analog
HD2: Magic 97.9 (adult contemporary)
HD3: Alt 107.1 (alternative rock)
Ownership
OwnerDave Magnum
(Magnum Communications, Inc.[1])
WBOG, WLXR, WQCC, WTMB, WXYM, KQEG-CD
History
First air date
April 5, 1989 (as KQEG)
Former call signs
KQEG (1989-2020)
Technical information
Licensing authority
FCC
Facility ID72206
ClassC3
ERP4,000 watts
HAAT214 m (702 ft)
Transmitter coordinates
43°43′17.00″N 91°17′24.00″W / 43.7213889°N 91.2900000°W / 43.7213889; -91.2900000
Translator(s)HD2: 97.9 K250AZ (La Crosse)
HD3: 107.1 W296EH (La Crosse)
Links
Public license information
Profile
LMS
WebcastListen Live
Website1027wkbh.com

WKBH-FM (102.7 FM, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format.[2] Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.[3]

On July 1, 2019, the then-KQEG changed their format from oldies to soft oldies, branded as "102.7 MeTV FM".[4]

On August 1, 2020, KQEG changed their format from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format).[5] The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.

References

  1. ^ "More Details On The Three-Way Breakup Of Mississippi Valley Broadcasters La Crosse WI". Radioinsight.com.
  2. ^ "Magnum La Crosse Update With One More Flip; Making Five In The Market". RadioInsight. 2020-08-02. Retrieved 2020-08-03.
  3. ^ "Media Bureau Call Sign Actions" (PDF).((cite web)): CS1 maint: url-status (link)
  4. ^ MeTV FM Coming to La Crosse Radioinsight - July 1, 2019
  5. ^ Magnum Acquisition Leads To Four Format Shuffle In LaCrosse Radioinsight - August 1, 2020