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| Broadcast area | La Crosse, Wisconsin |
|---|---|
| Frequency | 102.7 MHz (HD Radio) |
| Branding | 102.7 WKBH |
| Programming | |
| Language(s) | English |
| Format | Classic rock; Classic hits |
| Subchannels |
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| Ownership | |
| Owner |
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| WBOG, WLXR, WQCC, WTMB | |
| History | |
First air date | April 5, 1989 (as KQEG) |
Former call signs | KQEG (1989-2020) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 72206 |
| Class | C3 |
| ERP | 4,000 watts |
| HAAT | 214 m (702 ft) |
Transmitter coordinates | 43°43′17.00″N 91°17′24.00″W / 43.7213889°N 91.2900000°W |
| Translator(s) |
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| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) Listen Live (HD3) |
| Website |
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WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format.[3] Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.[4]
On July 1, 2019, the then-KQEG’s format changed from oldies to soft oldies, branded as "102.7 MeTV FM".[5]
On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format).[6] The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.