WKLJ

Sparta, Wisconsin
Broadcast area	La Crosse, Wisconsin
Frequency	1290 kHz
Branding	ESPN Radio 1290
Programming
Format	Sports
Affiliations	ESPN Radio
Ownership
Owner	Sparta-Tomah Broadcasting Co., Inc.
Sister stations	WFBZ, WCOW-FM
History
First air date	1951 (as WCOW)
Former call signs	WCOW (1951-1992)
Technical information
Facility ID	61681
Class	D
Power	5,000 watts day 59 watts night
Transmitter coordinates	43°58′6.00″N 90°51′35.00″W / 43.9683333°N 90.8597222°W / 43.9683333; -90.8597222
Translator(s)	102.1 W271CM (Sparta)
Links
Webcast	Listen Live
Website	espnlacrosse.com

WKLJ (1290 AM) is a radio station broadcasting a sports format. The station had previously run CNN news and prior to that, had simulcasted their FM sister station, WCOW-FM for many years. Licensed to Sparta, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ESPN Radio. It previously held the callsign WCOW from its inception until 1992.^[1]

FM Translator

WKLJ programming is relayed to an FM translator in order to widen the coverage area, especially during nighttime hours; the translator also affords the listener the ability to listen on FM.