Broadcast areaJackson, Mississippi
Frequency107.5 MHz
BrandingKixie 107.5
FormatUrban adult contemporary
AffiliationsPremiere Networks
First air date
April 12, 1970 (1970-04-12)
Former call signs
WSJC-FM (1970-1988)
WMJW (1988-1991)
Call sign meaning
We're KiXIe!
Technical information
Facility ID50407
ERP98,000 watts
HAAT290 meters
WebcastListen Live

WKXI-FM (107.5 MHz, "Kixie 107") is an urban adult contemporary music formatted radio station licensed to Magee, Mississippi and serving Jackson. The station is owned by Alpha Media, through licensee Alpha Media Licensee LLC. Along with five other sister stations, its studios are located in Ridgeland, a suburb of Jackson, while the transmitter tower is south of Pelahatchie.


The Southeast Mississippi Broadcasting Company, which owned WSJC (810 AM) in Magee, received a construction permit on December 15, 1966, for an FM station to serve the same town.[1] By 1968, construction was underway, including on an auxiliary studio for both stations in Mendenhall.[2] The station did not sign on until April 12, 1970; it aired a variety of musical formats and simulcast the AM during the early morning hours.[3]

In 1987, CSB Communications acquired the WSJC stations for $2.2 million.[4] The FM station increased its presence in Jackson by flipping to adult contemporary as WMJW "Majic 107". The format lasted until 1991, when CSB leased the station to Opus Media, which changed the FM to a simulcast of its WKXI and its "soft soul" format; all 16 WMJW employees were laid off.[5]


  1. ^ FCC History Cards for WKXI-FM
  2. ^ "Radio Station WSJC-FM plans to be on air soon". The Simpson County News. December 12, 1968. p. 1. Retrieved April 22, 2021.
  3. ^ "Magee WSJC FM to go on air Sun". The Magee Courier. April 9, 1970. p. 1. Retrieved April 22, 2021.
  4. ^ "Changing Hands" (PDF). Broadcasting. July 6, 1987. p. 83. Retrieved April 22, 2021.
  5. ^ Edwards, Jeff (April 2, 1991). "Forget trying to tune in Majic 107...it no longer exists". Clarion-Ledger. p. 1D. Retrieved April 22, 2021.

32°15′29″N 89°47′24″W / 32.258°N 89.790°W / 32.258; -89.790