WKXI-FM

Magee, Mississippi
Broadcast area	Jackson, Mississippi
Frequency	107.5 MHz
Branding	Kixie 107.5
Programming
Format	Urban adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	Alpha Media (Alpha Media Licensee LLC)
Sister stations	WJMI, WJNT, WOAD, WJQS, WRKS
History
First air date	April 12, 1970 (53 years ago) (1970-04-12)
Former call signs	WSJC-FM (1970-1988) WMJW (1988-1991)
Call sign meaning	We're KiXIe!
Technical information
Facility ID	50407
Class	C1
ERP	98,000 watts
HAAT	290 meters
Links
Webcast	Listen Live
Website	wkxi.com

WKXI-FM (107.5 MHz, "Kixie 107") is an urban adult contemporary music formatted radio station licensed to Magee, Mississippi and serving Jackson. The station is owned by Alpha Media, through licensee Alpha Media Licensee LLC. Along with five other sister stations, its studios are located in Ridgeland, a suburb of Jackson, while the transmitter tower is south of Pelahatchie.

History

The Southeast Mississippi Broadcasting Company, which owned WSJC (810 AM) in Magee, received a construction permit on December 15, 1966, for an FM station to serve the same town.^[1] By 1968, construction was underway, including on an auxiliary studio for both stations in Mendenhall.^[2] The station did not sign on until April 12, 1970; it aired a variety of musical formats and simulcast the AM during the early morning hours.^[3]

In 1987, CSB Communications acquired the WSJC stations for $2.2 million.^[4] The FM station increased its presence in Jackson by flipping to adult contemporary as WMJW "Majic 107". The format lasted until 1991, when CSB leased the station to Opus Media, which changed the FM to a simulcast of its WKXI and its "soft soul" format; all 16 WMJW employees were laid off.^[5]