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WLAT
New Britain, Connecticut

Broadcast area	Hartford metropolitan area
Frequency	910 kHz
Branding	La Mega 101.7
Programming
Format	Spanish tropical
Affiliations	Boston Red Sox Spanish Radio Network
Ownership
Owner	Gois Broadcasting (Gois Broadcasting of Connecticut, LLC)
Sister stations	WORC WNEZ WAMG WKND WLLH
History
First air date	May 20, 1949; 74 years ago (1949-05-20)^[1]
Former call signs	WCNW (CP, 1948)^[2] WHAY (1948–1965) WRCH (1965–1974) WRCQ (1974–1990) WNEZ (1990–2001)
Call sign meaning	"Latino"
Technical information^[3]
Licensing authority	FCC
Facility ID	1911
Class	B
Power	5,000 watts (day) 2,800 watts (night)
Transmitter coordinates	41°42′58″N 72°48′38″W / 41.71611°N 72.81056°W / 41.71611; -72.81056
Translator(s)	101.7 W269DE (New Britain)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	Official website

WLAT (910 AM, "La Mega") is a radio station licensed to New Britain, Connecticut, and serving the Hartford market. WLAT currently airs a Spanish tropical music format. Owned by Gois Broadcasting, WLAT broadcasts from studios located on Burnside Avenue in East Hartford, while its transmitter array is located behind the Connecticut School of Broadcasting on Birdseye Road in Farmington (also known as "Radio Park"). The station also operates translator W269DE (101.7 FM) in New Britain.

History

This station originally came on the air May 20, 1949,^[1] as WHAY. Its original studios were in New Britain; the transmitter was located at the present location on Birdseye Road in Farmington. The call sign were changed in February 1965 to WRCH,^[2] and a few years later, the station adopted a beautiful music format. In 1967, new studios were constructed at the tower site on Birdseye Road. They called the facility "Radio Park". The call sign were changed to WRCQ ("91 Q") on October 23, 1974.^[2] After American Radio Systems purchased the station in the late-1980s, the format was changed to rebroadcasting CNN Headline News; the station became WNEZ on January 5, 1990.^[4] On March 26, 1997, the station flipped to urban contemporary as "Jamz 910 AM".^[5] In 2001, Spanish broadcaster Mega Broadcasting's Alfredo Alonso purchased the station for $750,000, and changed the format to Spanish as "Amor 910" on May 5 of that year. At that time, studios were off Route 6 in Farmington. Mega later moved the studios to 330 Main Street in Hartford. On May 25, 2001, Mega swapped the call letters with their other Hartford area station (1230 AM), with 910 becoming WLAT.^[4] The station was purchased by Freedom Communications in 2002. Gois purchased the station in 2008.