WLLF
CityMercer, Pennsylvania
Broadcast areaYoungstown metropolitan area
Frequency96.7 MHz
BrandingSportsradio 96.7
Programming
FormatSports
AffiliationsCBS Sports Radio
Pittsburgh Pirates Radio Network
Cleveland Browns Radio Network
Pittsburgh Penguins Radio Network
Ownership
OwnerCumulus Broadcasting
(Cumulus Licensing LLC)
WBBW, WHOT-FM, WPIC, WQXK, WRQX, WWIZ, WYFM
History
First air date
January 1985 (as WKTX)
Former call signs
WKTX (1984-1990)
WKTX-FM (1990-1991)
Call sign meaning
The W o L (L) F (former simulcast with WNCD)
Technical information
Facility ID6653
ClassA
ERP1,400 watts
HAAT148 meters (486 ft)
Links
WebcastListen live
Listen Live via iHeart
WebsiteSportsRadio967.com

WLLF (96.7 MHz) is a commercial FM radio station in Mercer, Pennsylvania, and serving the Youngstown metropolitan area. It has a sports radio format, much of it simulcast with co-owned WBBW 1240 AM, from the CBS Radio Network. It is one of seven radio stations in the Youngstown market owned by Cumulus Broadcasting.

The studios and offices are in "The Radio Center" in Hermitage, Pennsylvania. WLLF carries a variety of local high school and college sports as well as games from the Pittsburgh Pirates baseball team, the Cleveland Browns football team and the Pittsburgh Penguins hockey team.

History

The station was first issued a construction permit in March 1984. It signed on in January 1985 as WKTX. It was purchased in August 1990 by Mercer County Broadcasting, headed by Patrick Engrao. For a time, this station was the co-owned sister station of WKTX AM 830 in Cortland, Ohio.

The WLLF call letters originated in 1991, when the station simulcast Youngstown rock station WNCD "The Wolf", then at 106.1 MHz. The call letters have remained on the station since, including when it was a Smooth Jazz outlet.

In April 2010, Cumulus ended the station's long run as "96.7 The River", a satellite-fed adult contemporary format, and launched a new sports format featuring ESPN Radio with the Pittsburgh Pirates and Pittsburgh Penguins radio networks. The station also carries a local sports show originating at sister station WPIC 790 AM in Sharon, Pennsylvania. WLLF also carries a variety of local high school and college sports.

On January 2, 2013, WLLF switched its network to CBS Sports Radio, ending its affiliation with ESPN Radio.

Coordinates: 41°18′43″N 80°16′37″W / 41.312°N 80.277°W / 41.312; -80.277