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((short description|Adult contemporary radio station in Enfield, Connecticut))
((More citations needed|date=December 2019))((Infobox radio station
| name                = WMAS-FM
| logo                = WMAS-FM 94.7 logo.png
| logo_size           = 
| city                = [[Enfield, Connecticut]]
| area                = [[Springfield metropolitan area, Massachusetts|Springfield metropolitan area]]; [[Pioneer Valley]]
| branding            = 94.7 WMAS
| frequency           = ((frequency|94.7|[[Hertz#SI multiples|MHz]])) ((HD Radio))
| subchannels         = HD2: [[Latin pop]] ([[WHLL]])
| airdate             = ((start date and age|1947))
| language            = [[American English|English]]
| format              = [[Adult contemporary]]
| erp                 = ((val|50000|u=[[watt]]s|fmt=commas))
| haat                = ((convert|55|m|ft|sp=us))
| coordinates         = ((nowrap|((coord|42.109|N|72.611|W|type:landmark_region:US-MA_source:FCC))))
| class               = B
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id         = 36543
| callsign_meaning    = [[WHLL|WMAS (1450 AM)]] founder Alfred S. Moffat; also regarded as standing for "Western Massachusetts"
| former_callsigns    = ((ubl|WMAS-FM (1947–71)|WHVY (1971–73)))
| owner               = [[Audacy, Inc.]]
| licensee            = Audacy License, LLC, as Debtor-in-Possession
| affiliations        = [[Compass Media Networks]]
| sister_stations     = ((hlist|[[WHLL]]|[[WWEI]]))
| webcast             = ((Audacy.com|947wmas))
| website = ((URL|https://www.audacy.com/947wmas))
))

'''WMAS-FM''' (94.7 [[Hertz|MHz]]), branded '''94.7 WMAS''', is a [[commercial radio|commercial]] [[Radio broadcasting|radio station]] [[city of license|licensed]] to [[Enfield, Connecticut]], and serving the [[Springfield metropolitan area, Massachusetts|Springfield metropolitan area]] and [[Pioneer Valley]] of [[Western Massachusetts]].  It broadcasts an [[adult contemporary]] [[radio format]] and is owned by [[Audacy, Inc.]]  In the evening, it carries ''[[John Tesh|Intelligence for Your Life with John Tesh]]''.  On Sunday mornings, it airs ''[[Jim Brickman|The Jim Brickman Show]]''.  The [[radio studio|studio]]s are at the [[Naismith Memorial Basketball Hall of Fame]] in Springfield.

WMAS-FM has an [[effective radiated power]] (ERP) of 50,000 [[watt]]s, the maximum for most stations in Massachusetts.  It uses a [[directional antenna]] and broadcasts from a shorter [[radio masts and towers|tower]] than most Springfield FM outlets to avoid interference with co-owned [[WXBK]], also on [[94.7 FM]], in the [[New York City]] [[media market|radio market]].  WMAS-FM's [[transmitter]] is in Springfield's Brightwood neighborhood, off Plainfield Avenue ([[U.S. Route 20 in Massachusetts|U.S. Route 20]]) and near the [[Connecticut River]].<ref>[https://radio-locator.com/cgi-bin/finder?call=wmas&x=0&y=0&sr=Y&s=C Radio-Locator.com/WMAS]</ref>

==History==
===Early years===
WMAS-FM [[sign-on|signed on]] the air in 1947 as the FM counterpart of [[WHLL|WMAS (1450 AM)]]. Both stations were owned by WMAS, Inc. and mostly simulcast their programming.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1951/Radio%20AL%20MT%20BC%20YB%201951%20B&W-9.pdf Broadcasting Yearbook 1951 page 169]</ref>

WMAS-FM was one of the first FM stations in Western Massachusetts.  The studios were in the Hotel Stonehaven and the stations' [[city of license]] was Springfield.

===Progressive rock and disco===
The simulcast ended in the late 1960s. WMAS-FM became a "[[freeform radio|freeform]]" radio station, playing a [[progressive rock]] format. The programs were hosted by youthful [[disc jockey]]s (DJs) who could choose whatever they wanted to play. Advertising revenue came from the [[hippie]] boutiques, [[head shop]]s, concert venues, and music stores that catered to the counter-cultural youth of the day.((citation needed|date=December 2019))

This freeform radio format ended in September 1969 after complaints were made about expletives in a [[Wild Man Fischer]] song. A protest movement, in part organized by the DJs, failed to save the format. From 1971 to 1973, the station programmed a tamer [[album rock]] sound, using the [[call sign]] WHVY.((citation needed|date=December 2019))

In the mid 1970s, the WMAS-FM call letters returned. Both the AM and FM stations were mostly simulcast once again, with a [[full service radio|full service]], [[middle of the road (music)|middle of the road]] music format. In 1978, WMAS-FM hopped on the bandwagon of the [[disco music]] sound, although it was short-lived.((citation needed|date=December 2019))

===Adult contemporary===
In 1979, WMAS-FM began airing a [[soft adult contemporary]] format, a forerunner of what the station is today.
[[File:WMAS-FM logo.png|250px|thumb|left|Logo until August 2021]]In June 2004, WMAS-AM-FM were sold to [[Citadel Broadcasting]] for $22 million;<ref>[https://www.americanradiohistory.com/Archive-BC-YB/2006/Radio-AL-MT-%20BC-YB-2006.pdf Broadcasting & Cable Yearbrook 2006 page D-254]</ref> In January 2011, WMAS-FM agreed to change its city of license from Springfield to [[Enfield, Connecticut]], to facilitate the relocation of [[WUCS|WPKX]] (97.9) from Enfield to [[Windsor Locks, Connecticut|Windsor Locks]]; the deal, which allowed Citadel to use a generator owned by WPKX owner [[iHeartMedia|Clear Channel Communications]] in [[Albuquerque, New Mexico]], did not require any changes to WMAS-FM's physical and studio facilities.<ref name="nerw-wmasenfield">((cite news |last1=Fybush |first1=Scott |title=CC Shuffles Mass., Connecticut Signals |url=https://www.fybush.com/NERW/2011/110110/nerw.html |access-date=June 30, 2020 |work=NorthEast Radio Watch |date=January 10, 2011))</ref> Citadel merged with [[Cumulus Media]] on September 16, 2011.<ref name="abj-citadelcumulus">((cite news|title=Cumulus now owns Citadel Broadcasting|url=http://www.bizjournals.com/atlanta/news/2011/09/16/cumulus-now-owns-citadel-broadcasting.html|access-date=September 16, 2011|newspaper=Atlanta Business Journal|date=September 16, 2011))</ref>

The station won the [[Massachusetts Broadcasters Association]] Award for "Station of the Year" in 2012 and 2014. The Kellogg Krew Morning Show won the Massachusetts Broadcasters Association "Air Talent of the Year" award in 2013.((citation needed|date=December 2019))

On February 13, 2019, Cumulus and [[Audacy, Inc.|Entercom]] announced an agreement in which WMAS-FM and WHLL, as well as [[WXBK|WNSH]] in New York City, would be swapped to Entercom in exchange for Entercom's Indianapolis stations. Under the terms of the deal, Entercom began operating WMAS-FM under a [[local marketing agreement]] on March 1, 2019.<ref>((Cite web|url=https://radioinsight.com/headlines/174511/cumulus-sells-six-to-emf-swaps-with-entercom-in-new-york-indianapolis/|title=Cumulus Sells Six To EMF & Swaps With Entercom In New York & Indianapolis|date=2019-02-13|website=RadioInsight|language=en-US|access-date=2019-02-13))</ref> The station's web presence moved to [[Audacy|Radio.com]] a month later, along with its streaming. The swap was completed on May 9, 2019.<ref name="ir-swapcomplete">((cite news |title=Cumulus, Entercom Close Six-Station Swap. |url=http://www.insideradio.com/free/cumulus-entercom-close-six-station-swap/article_15ba7c62-75c3-11e9-b6ac-6b5d9421f738.html |access-date=May 16, 2019 |work=Inside Radio |language=en))</ref> Both Entercom and Radio.com changed their names to Audacy in 2021.

==References==
<references />

==External links==
*((Official website|https://www.audacy.com/947wmas))((FM station data|WMAS))

((Springfield MA Radio))
((Adult Contemporary Radio Stations in Connecticut))
((Audacy))

[[Category:Radio stations in Connecticut|MAS-FM]]
[[Category:Mainstream adult contemporary radio stations in the United States]]
[[Category:Audacy, Inc. radio stations]]
[[Category:Radio stations established in 1947]]
[[Category:1947 establishments in Massachusetts]]

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