WMGI
WMGI 100.7mix-fm logo.jpg
Broadcast areaTerre Haute metropolitan area
Frequency100.7 (MHz)
Branding100.7 Mix FM
Programming
Formatcontemporary hit radio
Ownership
Owner
Technical information
Facility ID6828
ClassB
ERP50,000 watts
HAAT149 meters
Links
Websitemymixfm.com

WMGI, "100.7 Mix FM", is an FM radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana. The station operates on the FM radio frequency of 100.7 MHz, FM channel 264.[1] The studios are located at 925 Wabash Avenue in Terre Haute.

History

On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to Top 40 as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial.[2]

References

  1. ^ http://www.fcc.gov/fcc-bin/fmq?list=0&facid=6828[bare URL]
  2. ^ Carter, Kevin (September 9, 1995). "Top 40 Boomerangs Back To Terre Haute On WMGI". Billboard. Vol. 107, no. 38. p. 118.

Coordinates: 39°27′22″N 87°28′52″W / 39.456°N 87.481°W / 39.456; -87.481