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((short description|NBC/MyNetworkTV affiliate in Macon, Georgia))
((more citations needed|date=July 2015))
((Use mdy dates|date=February 2012))
((Infobox television station
| callsign               = WMGT-TV
| city                   = Macon, Georgia
| logo                   = [[File:Wmgt 2009.png|250px]]
| branding               = 41 NBC<br />Bounce TV Macon (DT2)
| digital                = 30 ([[ultra high frequency|UHF]])
| virtual                = 41
| subchannels            =
| translators            = 
| affiliations           = '''41.1:''' [[NBC]]<br />'''41.2:''' [[Bounce TV]]/[[MyNetworkTV|MNTV]]<br />''for others, see ((section link||Subchannels))''
| owner                  = [[Morris Multimedia]]
| licensee               = Morris Network, Inc.
| location               = [[Macon, Georgia|Macon]]–[[Warner Robins, Georgia]]
| country                = United States
| airdate                = ((Start date and age|1968|9|30|p=y))
| last_airdate           = 
| callsign_meaning       = Macon (or Middle) Georgia Television
| sister_stations        = 
| former_callsigns       = WCWB-TV (1968–1983)<br />WMGT (1983–2003)
| former_channel_numbers = '''Analog:'''<br />41 (UHF, 1968–2009)<br />'''Digital:'''<br />40 (UHF, 2002–2019)
| former_affiliations    = 
| erp                    = 90.1 [[Watt|kW]]
| haat                   = ((convert|189|m|ft|0|abbr=on))
| facility_id            = 43847
| coordinates            = ((nowrap|((Coord|32|45|13|N|83|33|46|W|type:landmark_scale:2000))))
| licensing_authority    = [[Federal Communications Commission|FCC]]
| website                = ((url|https://41nbc.com/)) 
))

'''WMGT-TV''' (channel 41) is a [[television station]] in [[Macon, Georgia]], United States, affiliated with [[NBC]]. It is the flagship television property of [[Savannah, Georgia|Savannah]]-based [[Morris Multimedia]]. WMGT-TV's studios are located on Poplar Street in downtown Macon, and its transmitter is located on [[Georgia State Route 87|SR 87]]/[[U.S. Route 23 in Georgia|US 23]]/[[U.S. Route 129 Alternate (Macon, Georgia)|US 129 ALT]] (Golden Isles Highway) along the [[Bibb County, Georgia|Bibb]]–[[Twiggs County, Georgia|Twiggs]] county line.

==History==
The station first signed on the air on September 30, 1968, as '''WCWB-TV'''. It was the first commercial television station to start up in the Macon [[media market|market]] since [[CBS]] affiliate [[WMAZ-TV]] (channel 13) debuted on September 27, 1953, fifteen years and three days earlier. The station was founded by [[Dothan, Alabama]] broadcaster and perennial [[Alabama]] political candidate [[Charles Woods (Alabama)|Charles Woods]], who owned the station for about six years. WCWB's original studio facilities were located at its transmitter site, located ((convert|15|mi|km)) east of Macon, on what local residents refer to as the "[[Cochran, Georgia|Cochran]] Short Route." 

Channel 41 has been an NBC affiliate since its debut. however, unlike many stations in (then) two-station markets, WCWB did not assume a secondary affiliation with [[American Broadcasting Company|ABC]]. Instead, WMAZ aired select ABC shows during time periods when the station was not carrying CBS programming; Macon would not receive a full-time ABC affiliate of its own until [[WGXA]] (channel 24, now a [[Fox Broadcasting Company|Fox]] affiliate) signed on in April 1982. 

In 1974, Woods sold channel 41 to station president F. E. Busby, who headed a local investor group known as Bibb Television, Inc.<ref>((Cite web |title=1974 Broadcasting Yearbook |url=https://worldradiohistory.com/Archive-BC-YB/1974/A-1-1974-YB.pdf |access-date=September 5, 2023 |website=worldradiohistory.com))</ref> Busby proved no more successful at making WCWB profitable than Woods had been, and current owner [[Morris Multimedia]] bought the station from Bibb four years later, in 1978.

Channel 41's early years of struggle were caused in large part because the [[Federal Communications Commission]] (FCC) had implemented the [[All-Channel Receiver Act]] only four years before the station signed on the air. Macon is a fairly large market geographically, and UHF stations are usually not received well across wide areas, even though much of [[central Georgia|Middle Georgia]]'s terrain is fairly level. Many area households probably did not upgrade their sets to newer UHF-compatible models (or purchase expensive converters) until well into the early 1970s, meaning that, in WCWB's first years of operation, some viewers could not watch the station even had they wanted to, a situation greatly handicapping the young station's promotional efforts. Many (if not most) viewers in Middle Georgia did not get a clear picture from the station until [[cable television|cable]] arrived in the area in the late 1970s. Even so, most Middle Georgia viewers instinctively turned to WMAZ out of long-standing habits for years, ignoring WCWB even after UHF compatibility became universal on sets (the only other UHF station available then was WDCO-TV (now [[WMUM-TV]]), a satellite of [[Georgia Public Broadcasting|Georgia Public Television]]).

Further complicating matters, WCWB had to compete with longer-established NBC affiliates in the VHF band that were easily viewable on the outer portions of the market. [[WSB-TV]] in [[Atlanta]] put out at least a [[Broadcast range|grade B]] signal into much of the northern portion of the market, while [[WALB-TV]] in [[Albany, Georgia|Albany]] and [[WSAV-TV]] in [[Savannah, Georgia|Savannah]] could be picked up in the respective portions of the southwestern and southeastern portions of WCWB's viewing area.

The station changed its call letters to '''WMGT''' (for "Middle Georgia Television") on December 1, 1983, to reflect the area of Georgia that it serves (the old WCWB call letters would later be used by channel 22 in [[Pittsburgh]] from 1998 to 2006 during its affiliation with [[The WB]]; that station is now [[WPNT]]). In 2000, the station moved its operations from unincorporated [[Bibb County, Georgia|Bibb County]] into a renovated two-story warehouse in Downtown Macon, which promised to aid the revitalization of the historic area and signify future growth for the station. Morris maintains its corporate headquarters on the second floor of WMGT's studio facility. The station's legal call sign was modified in 2003 to include a "-TV" suffix to disambiguate itself from a [[Minnesota]] [[KLBB (AM)|radio station that also held the WMGT calls]]. On April 3, 2006, WMGT retired its "41" logo (which resembled the 1993 to 2001 logo used by fellow NBC affiliate and former [[sister station]] [[KARK-TV]] in [[Little Rock, Arkansas|Little Rock]]) and "41 NBC" branding, introducing a new logo and rebranding as "Today's MGT"; the "41 NBC" brand was restored on March 23, 2009 with the introduction of a new logo.

===1988 World Series intrusion===
((update|section|date=August 2020))
An unknown technician from WMGT was fired after the station was hijacked during a live broadcast of [[1988 World Series#Game 1|Game&nbsp;1]] of the [[1988 World Series]] between the [[1988 Oakland Athletics season|Oakland Athletics]] and the [[1988 Los Angeles Dodgers season|Los Angeles Dodgers]] that aired on October 18, 1988, replacing 10&nbsp;seconds of the second inning with a scene from a random [[pornographic film]]. A couple days afterwards, production manager L.&nbsp;A. Sturdivant told ''[[The Atlanta Constitution]]'' that the matter was under investigation, and stated that the incident had been an accident and not deliberately planned.<ref>((Cite news|url=https://www.newspapers.com/newspage/400190481/|title=WMGT-41's World Series hijacking incident|work=The Atlanta Constitution|date=October 15, 1988|access-date=July 9, 2020|language=en-US))</ref>

==WMGT-DT2==
'''WMGT-DT2''', branded as '''Bounce TV Macon''', is the primary [[Bounce TV]] and secondary [[MyNetworkTV]]-affiliated second [[digital subchannel]] of WMGT-TV, broadcasting in [[standard-definition television|standard definition]] on channel 41.2.

The subchannel first signed on the air on July 6, 2009. Prior to its launch, MyNetworkTV programming was previously carried as a secondary affiliation on Fox affiliate WGXA (channel 24) beginning with the service's launch on September 5, 2006. In the summer of 2011, WMGT-DT2 was rebranded as "My41.2."

By March 2020, the Bounce TV programming once seen on Channel 41.3 was merged onto the schedule of WMGT-DT2, replacing the syndicated programming on the subchannel outside of the MyNetworkTV lineup; additionally, the latter's weeknight prime time programming was also moved to the [[graveyard slot]] in favor of Bounce TV's prime time offerings, an increasingly common fate for MyNetworkTV's schedule on a number of its affiliates.<ref>[http://wmgt.titantv.com/apg/ttv.aspx TitanTV Query]</ref>

==News operation==
WMGT-TV presently broadcasts 20 hours of locally produced newscasts each week (with four hours each weekday and one hour on Sundays). Unlike most NBC affiliates, the station does not produce any live newscasts on Saturdays.

The station began producing newscasts at its 1968 inception. However, due to the problems mentioned above caused by WMAZ's dominance of the market, WCWB's newscasts struggled in the ratings for years, and were mostly discontinued by the early 1970s. It made a modest attempt at newscasts again later in the decade. However, within a few months following its start in 1982, WGXA's newscasts surged to second place in the market (behind WMAZ), because its news product was perceived as far more modern than that of the newscasts seen on WCWB. Once again, due to low viewership, channel 41 shut down its news department in 1992. For the next 12 years, it was one of the few Big Three affiliates that did not air any newscasts at all.

The station relaunched its news operation on [[Labor Day|September 6]], 2004, as [[Hurricane Frances|Tropical Storm Frances]] moved through the [[Southeastern United States]]. At that time, WMGT began producing three half-hour newscasts that aired at 6:30&nbsp;a.m., 5:30 and 11:00&nbsp;p.m. When the news department was re-established, WMGT was among the first stations in the country to maintain a completely digital newsgathering operation.

With cable now having leveled the playing field somewhat by rendering the UHF reception issue largely moot, WMGT gradually expanded its newscasts over the next few years. The station eventually expanded its weekday morning newscast to two hours, running from 5:00 to 7:00&nbsp;a.m., in October 2012. The early evening newscast was later moved to 6:00&nbsp;p.m. On July 6, 2009, the station began producing a half-hour prime time newscast each weeknight at 10:00&nbsp;p.m. for WMGT-DT2, and also began airing a rebroadcast of its 6:00&nbsp;p.m. newscast at 7:00&nbsp;p.m. In October 2012, the station expanded its 11:00&nbsp;p.m. newscast to Sunday evenings. Around this time, the station began airing a rebroadcast of its morning newscast on WMGT-DT2 from 7:00 to 9:00&nbsp;a.m. On September 16, 2013, the station debuted a half-hour midday newscast at 11 a.m. called ''41 Today'', a non-traditional news program that places a heavy emphasis on community events, consumer and lifestyle features and weather forecasts. On February 18, 2014, WMGT became the third station in the Macon market (after [[WMUB-LD|WRWR-LD]] (channel 38) and WMAZ-TV) to begin broadcasting its local newscasts in [[high-definition television|high definition]]; however, the newscasts on WMGT-DT2 were not included in the upgrade, instead broadcasting them in [[widescreen]] [[enhanced-definition television|enhanced definition]] in the subchannel's native [[480p]] resolution format.

===Notable current on-air staff===
* [[Bill Shanks]] – Host of ''The End Zone''

==Technical information==
===Subchannels===
The station's digital signal is [[multiplex (TV)|multiplexed]]:
{| class="wikitable"
|+Subchannels of WMGT-TV<ref>[http://www.rabbitears.info/market.php?request=station_search&callsign=WMGT#station RabbitEars TV Query for WMGT]</ref>
! scope="col" | [[Digital subchannel#United States|Channel]]
! scope="col" | [[Display resolution|Res.]]
! scope="col" | [[Aspect ratio (image)|Aspect]]
! scope="col" | Short name
! scope="col" | Programming
|-
! scope="row" | 41.1 
| [[1080i]] || [[16:9]] || NBC || Main WMGT-TV programming / [[NBC]]
|-
! scope="row" | 41.2 
| rowspan="5"|[[480i]] || rowspan="4"|[[4:3]] || MyBounc || [[Bounce TV]]/[[MyNetworkTV]]
|-
! scope="row" | 41.3 
| DEFY || [[Defy TV]]
|-
! scope="row" | 41.4 
| CourtTV || [[Ion Mystery]]
|-
! scope="row" | 41.5 
| LAFF || [[Laff (TV network)|Laff]]
|-
! scope="row" | 41.6 
| 16:9 || TRUREAL || [[Scripps News]]
|}

WMGT has been digital-only since February 17, 2009.<ref>[http://wmgt.com/index.php?option=com_content&task=view&id=134&Itemid=75 WMGT-TV Goes Digital], Brandon Long, WMGT-TV, February 17, 2009</ref>

On July 6, 2009, the station began carrying MyNetworkTV on a new second digital subchannel. The programming service had previously been carried in the Macon market as a secondary affiliation on Fox affiliate WGXA beginning with MyNetworkTV's launch on September 5, 2006.

On July 2, 2015, Bounce TV was moved from WPGA-TV to WMGT-DT3, while ThisTV network took its place on WPGA-DT3 which was previously on WPGA-LP channel 50.

In mid-March 2016, WMGT-TV began carrying Escape (now [[Ion Mystery]]) on digital subchannel 41.4.

In mid-October 2016, WMGT-TV began carrying [[Laff (TV network)|Laff]] on digital subchannel 41.5.

On July 1, 2021, WMGT-TV added the Defy TV network on channel 41.3 (previously occupied by Bounce TV)

== References ==
((reflist))

==External links==
*((Official website|https://41nbc.com/))

((Macon TV))
((NBC Georgia))
((MNTV Georgia))
((Morris Multimedia))

((DEFAULTSORT:Wmgt-Tv))
[[Category:Television stations in Macon, Georgia|MGT-TV]]
[[Category:NBC affiliates]]
[[Category:Bounce TV affiliates]]
[[Category:MyNetworkTV affiliates]]
[[Category:Defy TV affiliates]]
[[Category:Ion Mystery affiliates]]
[[Category:Laff (TV network) affiliates]]
[[Category:Scripps News affiliates]]
[[Category:Morris Multimedia]]
[[Category:Television channels and stations established in 1968]]
[[Category:1968 establishments in Georgia (U.S. state)]]

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