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((Use mdy dates|date=January 2024))
((multiple issues|
((more citations needed|date=August 2022))
((Original research|date=August 2022))
))
((Infobox radio station
| name             = WMID
| logo             = Classic Oldies 2013-07-31 16-16.jpg
| logo_size        = 150px
| city             = [[Atlantic City, New Jersey]]
| area             = [[Atlantic County, New Jersey]]
| branding         = ''1340 WMID''
| frequency        = 1340 [[Hertz#SI multiples|kHz]]
| airdate          = ((Start date and age|1947|05|30))
| language         = [[American English|English]]
| format           = [[Oldies]]
| power            = 890 [[watt]]s unlimited
| class            = C
| licensing_authority = [[FCC]]
| facility_id      = 1307
| callsign_meaning =
| former_callsigns =
| owner            = The Jersey Giant WMID, LLC
| sister_stations  =[[WCMC (AM)|WCMC]], [[WIBG-FM]], [[WWAC]]
| webcast          = [https://streamdb9web.securenetsystems.net/cirruscontent/WMID Listen Live]
| website          = ((URL|https://www.wibg.com/wmid))
))

'''WMID''' (1340 [[Hertz#SI multiples|kHz]]) is a [[radio station]] [[City of license|licensed]] to [[Atlantic City, New Jersey]], which plays "the classic [[oldies]]". Its parent company is The Jersey Giant WMID, LLC. Its studios are located in Ocean City, and its transmitter is located on Murray Avenue in Atlantic City.

==History==
WMID began broadcasting May 30, 1947. It was a [[Mutual Broadcasting System|Mutual]] affiliate on 1340&nbsp;kHz with 250 W of power.<ref>((cite magazine |title=WMID Atlantic City on Air Last Friday |url=https://www.worldradiohistory.com/Archive-BC/BC-1947/1947-06-02-BC.pdf#page=87 |accessdate=September 28, 2014 |magazine=Broadcasting-Telecasting |date=June 2, 1947 |page=87 |via=worldradiohistory.com))</ref>

In the 1950s, WMID broadcast from a small studio in the old Brighton Hotel that stood in the beach block of Indiana Avenue, across the street from the Claridge Hotel.  The Brighton was torn down to make way for the Sands Casino, itself now closed and demolished. Since the 1960s the station has broadcast from studios adjacent to its tower site at Ohio and Murray Avenues, just off [[U.S. Route 30]] next to the [[Jersey-Atlantic Wind Farm]].

During the fifties, sixties, and early to mid-seventies, WMID was the dominant [[Top 40]] station in the Atlantic City area.  In its peak years as a Top 40 station in the early to mid-seventies, it was known as "The Jersey Giant", although for a while after the introduction of gambling in Atlantic City, it labeled itself "the Lucky 13".  Its play during its peak years was extremely formatted, with the number one song of the week repeated every two hours, with new songs being labeled "future giants", and, in keeping with the city's resort image, with oldies being labeled "souvenirs".  The station presented a locally produced "top 40 countdown" every Monday night.  The station also boasted a strong jingle package with a classic "WMID, Atlantic City" station ID at the top of the hour, with the disc jockey introduction, "From the Jersey Giant, Jackson Chase (or other disc jockey)" once an hour, with the introduction of the number one song, "WMID, Giant Play One, Play One, Play One," and with other catchy jingles, such as, "The World Comes Here to Play, 1340, WMID",  "Summer at the Jersey Shore, 1340, Atlantic City, WMID".  News was limited several minutes leading to the top of the hour from ABC's American Contemporary Radio.  In summary, at its peak, WMID in the early to mid-seventies was one of the most professionally run and cleanly produced small to medium-market stations in the country.((Citation needed|date=June 2010))  As [[AM broadcasting]] listenership declined in the late seventies, the station went through a series of format changes (including [[Adult Contemporary]] and [[Big Band]]) before settling on the oldies format.

Classic Oldies 1340 AM WMID focuses on the history of music and radio when rock and roll was on AM radio. The mission of WMID is to re-create the old days when the memorable sound of rock & roll dominated the AM frequency, a sound no one who experienced has ever forgotten. WMID plays the songs and voices – the timeless music that is never left the rock and roll generation – all day and all night. The motto of the station is: "It's the Music you grew up with on the Station you grew up with: AM 1340 Classic Oldies WMID".

From January 2, 2012, until March 2021, WMID was the Atlantic City affiliate for ''[[The Rush Limbaugh Show]]''.<ref>((cite web |url=http://www.shorenewstoday.com/snt/news/index.php/politics/19636-lets-keep-liberty-on-the-radio.html |title=Let's keep liberty on the radio ((!)) Politics ((!)) Atlantic County, NJ |website=shorenewstoday.com |url-status=dead |archive-url=https://web.archive.org/web/20120114143221/http://www.shorenewstoday.com/snt/news/index.php/politics/19636-lets-keep-liberty-on-the-radio.html |archive-date=January 14, 2012))</ref>

The station briefly aired in 2017 on W230AA at 93.9&nbsp;MHz [[FM broadcasting|FM]] before W230AA switched to [[WSJO]]-HD2.

In September 2023, Equity Communications sold WMID and WCMC to Rick Brancadora under the name The Jersey Giant WMID, LLC. The sale took effect in mid-December 2023.<ref>((cite web |title=Equity Completes South Jersey Sell-Off With WMID/WCMC Sale |url=https://radioinsight.com/headlines/258930/equity-completes-south-jersey-sell-off-with-wmid-wcmc-sale/ |website=radioinsight.com |date=September 18, 2023))</ref>

==Previous Logos==
[[File:Wmid-logo.png]]

==See also==
* [[WCMC (AM)]]

==References==
<references />

==External links==
* [https://www.wibg.com/wmid WMID official website]
((AM station data|WMID))
* [https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=65002&.pdf FCC History Cards for WMID]

((Atlantic City Radio))
((Oldies Radio Stations in New Jersey))
((coord|39|22|35|N|74|27|08|W|type:landmark_region:US|display=title))

[[Category:Oldies radio stations in the United States]]
[[Category:Radio stations in Atlantic City, New Jersey|MID]]
[[Category:Radio stations established in 1971]]
[[Category:1971 establishments in New Jersey]]

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Retrieved from "https://en.wikipedia.org/wiki/WMID"