WMIX

Mount Vernon, Illinois
Frequency	940 kHz
Branding	News Talk 940
Programming
Language(s)	English
Format	News/Talk & Adult standards
Affiliations	Westwood One
Ownership
Owner	Withers Broadcasting (Withers Broadcasting Company of Illinois, LLC)
Sister stations	WDDD-FM, WFRX, WHET, WMIX-FM, WTAO-FM, WVZA
History
First air date	1946
Technical information
Facility ID	73096
Class	B
Power	5,000 watts (day) 1,500 watts (night)
Transmitter coordinates	38°22′14″N 88°55′24″W / 38.37056°N 88.92333°W / 38.37056; -88.92333 (day) 38°21′15″N 89°0′29″W / 38.35417°N 89.00806°W / 38.35417; -89.00806 (night)
Links
Webcast	Listen Live
Website	mywithersradio.com/wmix

WMIX (940 AM, "News Talk 940") is an American radio station licensed to serve the community of Mount Vernon, Illinois. The station is owned by Withers Broadcasting and the WMIX broadcast license is held by Withers Broadcasting Company of Illinois, LLC.

The station was assigned the call sign "WMIX" by the Federal Communications Commission (FCC).^[1]

Withers Broadcasting registered the "WMIX" branding as a registered trademark,^[2] which prevents other stations, many of them carrying some sort of Mix FM format, from using WMIX as a branding without permission.

Programming

WMIX broadcasts a news/talk radio format branded "News Talk 940" plus adult standards music in the evening and overnight.^[3] As of January 2012^[update], local programming includes a morning drive program hosted by Jeff Rollins and Carl Hampton in mid-days. Syndicated programming includes The Rush Limbaugh Show, Jim Bohannon, plus adult standards music blocks hosted by Chick Watkins and Don Reid from Dial Global's "America's Best Music" radio network.^[4]

Translators

WMIX programming is also carried on two broadcast translator stations to extend or improve the coverage area of the station.