WMRK-FM (107.9 FM) is a radio station licensed to serve Shorter, Alabama, United States. Alexander Broadcasting Company is the licensee. The station is operated under a local marketing agreement by EMF Broadcasting (K-LOVE).
This station received its original construction permit from the Federal Communications Commission on November 19, 1982.[4] The new station was assigned the call letters WJAM-FM by the FCC on February 14, 1983.[1] After more than a decade of extensions, renewals, transfers, and construction, WJAM-FM finally received its license to cover from the FCC on March 14, 1995.[5]
In July 1986, Marion Communications, Inc., applied to the FCC to transfer the permit to build this station to Marion Radio, Inc. The deal was approved by the FCC on September 30, 1986, and the transaction was consummated on December 30, 1987.[6]
In March 1994, Marion Radio, Inc., reached an agreement to sell the construction permit for this station to Scott Communications, Inc. The deal was approved by the FCC on October 13, 1994, and the transaction was consummated on October 17, 1994.[7]
In March 2009, Scott Communications, Inc., applied to the FCC to transfer the broadcast license for WJAM-FM to Alexander Broadcasting Company. The application was approved by the FCC on March 23, 2009, and the transaction was consummated on April 2, 2009.[8]
On March 23, 2009, WJAM-FM swapped callsigns with AM sister station WMRK to become WMRK-FM and WJAM, respectively.[1]
Former branding
Bluewater Broadcasting Company, LLC began broadcasting on WMRK-FM under a local marketing agreement as a simulcast of news/talkWACV (1170 AM) on April 2, 2009. The simulcast ended in November 2009 with news/talk programming shifting to the FM station and the AM station switching to an oldies music format. On September 1, 2012 WMRK-FM flipped to K-LOVE and the news talk programming went back to WACV.
In May 2015, EMF announced that they would be leasing the HD-2 of the station to the American Family Association of Tupelo, Mississippi, for $500 a month. It's unknown when the HD-2 is scheduled to go live, but the owners filed a digital notification for HD broadcasting in late July. Almost a year later, in June 2016, the station added an HD-3 carrying a gospel/praise format called "Praise 96.5", feeding a translator in town. (Taken from Alabama Broadcast Media Page) As of this update, AFR has yet to be heard on the HD-2 Channel. As of December 1, 2016 AFR Talk is now being heard on the HD-2 channel and is feeding the new 92.7 FM relay in Montgomery.
Programming
WMRK-FM carries nationally syndicated programming from EMF Broadcasting's "K-Love" format. On their HD-3 and 96.5 FM Relay they carry Black Gospel under the name of Praise 96.5 FM. (The relay covers Montgomery) On their HD-2 and 92.7 FM Relay they carry AFR Talk. (The relay covers Montgomery)
