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WMXJ
CityPompano Beach, Florida
Broadcast areaSouth Florida
Frequency102.7 MHz (HD Radio)
Branding102.7 The Beach
SloganMore 80s, More Fun
Programming
Language(s)English
FormatClassic hits
Ownership
OwnerAudacy, Inc.
(Audacy License, LLC)
History
First air date
December 14, 1969 (1969-12-14)
Former call signs
WRBD-FM (1969–71)
WCKO (1971–85)
Call sign meaning
MaJic (former moniker)
Technical information
Licensing authority
FCC
Facility ID30840
ClassC0
ERP98,000 watts
HAAT307 meters (1,007 ft)
Transmitter coordinates
25°58′05″N 80°12′32″W / 25.968°N 80.209°W / 25.968; -80.209
Links
Public license information
Profile
LMS
WebcastListen live (via Audacy)
Websitewww.audacy.com/thebeachmiami

WMXJ (102.7 MHz, "102.7 The Beach") is a commercial FM radio station licensed to Pompano Beach, Florida, United States, and serving the Miami media market. The station is owned by Audacy, Inc. and airs a classic hits radio format. Its studios are located in Audacy's Miami office on Northeast Second Avenue.[1] The transmitter is off Northwest 210th Street, also in Miami Gardens.[2]

WMXJ broadcasts in the HD Radio format.[3]

History

R&B and disco

On December 14, 1969,[4] the station signed on as WRBD-FM, complementing co-owned WRBD (now WWNN), in Broward County. WRBD aired a primarily automated "soul stereo" format, with a live evening show after daytime-only WRBD left the air.[5] In 1971, its call sign changed to WCKO-FM, ending the simulcast and airing a more FM sound but still keeping its urban contemporary format. In late 1977, WCKO changed its brand to K-102 and switched to an automated disco format.

Rock

In 1979 K-102 changed formats again, to a tight rotation of album-oriented rock hits with DJs Buddy Hollis, Bo Walker, Alan Michaels, Tom Stevens and Geoff Allen. By late 1980 K-102's audience share in South Florida had begun to rise, Zeta-4 (now WZTU) had slipped to the number three rock station in the market and was about to switch to a top 40/CHR format since WMJX 96X was losing its FCC license. At this time K-102 was calling itself "South Florida Hottest Rock"[citation needed]. In early 1982 K-102 began playing a new wave format and calling itself "K-102 Rock of the Eighties", which infringed on copyright owned by KROQ-FM at the time.[citation needed] In 1983 K-102 moved to a more mainstream rock format programmed by broadcaster Neil Mirsky. This lasted until the station was sold.

Switch to oldies

In early 1985, the station was purchased by Sconnix Broadcasting, and on March 7th of that year, WCKO changed call letters to WMXJ-FM, changing the format to adult contemporary as "Majic 102", and upgraded their signal, moving the station to the master antenna system serving South Florida, the result of another station moving from 92.1 to 92.3. In 1986, the station migrated to a full-time 50s and 60s oldies format as "Majic 102.7" and was commercially successful in the 25-54 demographic through 1991.

In 1994, the station was sold to Jefferson-Pilot Communications continuing the oldies format into 2006. Jefferson-Pilot's television and radio operations were eventually acquired as a division of Lincoln National Corporation and renamed Lincoln Financial Media. At that point, the station slowly transitioned from oldies to a classic hits format, playing less 50s and more 70s.

In 2012, Sam Zniber became Program Director steadfastly rebooting the station as "Magic 102.7" and adding some 80s selections to the playlist with a steady growth led to a 5.1% share in December 2013 (from 2.8% in April 2012) in the Arbitron PPM ratings. [6] In late 2013, the station hired Ken Payne as Program Director.[7] The station later described itself as a top 40 station aimed at adults, mainly playing hits from the 70s and 80s, with a small number of 60s singles.

The lineup included former midday host Mindy Lang and prior evening host Vance Phillips paired together in morning drive, Joe Johnson in middays, and DJ Holiday (who had recently replaced longtime host Ron St. John) in the afternoons.

Purchase by Entercom

On December 8, 2014, Entercom announced that it was purchasing Lincoln Financial Media's entire 15-station lineup (including WMXJ) in a $106.5 million deal, and would operate the outlets under a local marketing agreement (LMA) until the sale was approved by the FCC.[8] The sale was consummated on July 17, 2015.

On December 8, 2015, the entire air staff and management of WMXJ were told that they were being released. This led to rumors of a format change, despite having placed sixth in the November 2015 Nielsen Audio PPMs. WMXJ then ran a mix of classic hits and Christmas music with no live DJs through the rest of the month. On January 1, 2016, at midnight, WMXJ rebranded as "102.7 The Beach", keeping the classic hits format, but taking a decidedly more 1980s-heavy approach. The last song on "Magic" was "The Tide Is High" by Blondie, while the first song on "The Beach" was "The Way You Make Me Feel" by Michael Jackson.[9]

References

  1. ^ FCC Public Inspection File
  2. ^ http://radio-locator.com/cgi-bin/patg?id=WMXJ-FM
  3. ^ http://hdradio.com/station_guides/widget.php?id=12 HD Radio Guide for Miami-Ft. Lauderdale-Hollywood
  4. ^ Woods, Sherry (December 21, 1969). "WRBD-FM on the Air; Anti-Smoking Series Set". Palm Beach Post. p. TV Magazine 7. Retrieved November 6, 2020.
  5. ^ "A Radio Station With 'Soul'". Palm Beach Post-Times. October 25, 1970. p. F4. Retrieved November 7, 2020.
  6. ^ results
  7. ^ "Ken Payne Named PD At WMXJ/Miami". All Access Group. 9 December 2013. Retrieved 5 December 2014.
  8. ^ "Entercom Acquires Lincoln Financial Media" from Radio Insight (December 8, 2014)
  9. ^ Magic 102.7 Moves to the 80s as 'The Beach'