Fayetteville, North Carolina
CityFayetteville, North Carolina
ChannelsDigital: 29 (UHF)
Virtual: 16
Subchannels(see below)
AffiliationsAzteca America
OwnerHC2 Holdings
(DTV America Corporation)
FoundedMay 2011
First air date
January 2014; 8 years ago (2014-01)
Former call signs
W15DH-D (2011-2013)
Former channel number(s)
15 (UHF, until 2019)
Call sign meaning
North Carolina, B as a placeholder
Technical information
Facility ID183629
ERP15 kW
HAAT294 ft
Transmitter coordinates35°2′44″N 78°58′52″W / 35.04556°N 78.98111°W / 35.04556; -78.98111

WNCB-LD, virtual channel 16 (UHF digital channel 29),[1] is a low-powered Estrella TV-affiliated television station licensed to Fayetteville, North Carolina, serving the Raleigh, North Carolina, United States. The station is owned by south Florida-based DTV America Corporation.

WNCB-LD has no relation to the Cary-licensed FM station WNCB, which also serves the Raleigh-Durham-Fayetteville market.


The station was established as W15DH-D in 2011 under a construction permit, slated to be broadcast on UHF channel 15. It changed its call letters to the current WNCB-LD in 2013, and took to the air in January 2014 as an Estrella TV affiliate.


WNCB-LD offers Estrella TV programming on the main channel, while Doctor TV, a new healthy lifestyle-oriented network, is being run on the second digital sub-channel.[2] Beginning in late July 2015, the Sonlife Broadcasting Network began airing on the third digital sub-channel.[3]

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[4]
16.1 480i 4:3 WNCB-LD Azteca America
16.2 Buzzr
16.3 Sonlife Broadcasting Network
16.4 CRTV (Infomercials)
16.5 Timeless TV (Infomercials) → Twist (soon)
16.6 Cheddar
16.7 Shop LC


  1. ^ http://cdbs.recnet.net/fmq.php?facid=183629
  2. ^ About - DRTV ChannelDRTV Channel
  3. ^ SBN Local DTV
  4. ^ "Subchannel Listing". HC2 Broadcasting. Retrieved January 1, 2021.