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98.9 KISS FM Louisville logo (2020).png
Broadcast areaLouisville, Kentucky
Frequency98.9 MHz (HD Radio)
Branding98.9 Kiss FM
FormatTop 40 (CHR)
AffiliationsPremiere Networks
First air date
1967 (as WSLM-FM)
Former call signs
WSLM-FM (1967–1993)
WKJK (1993-1996)
WHKW (1996-1999)
WQSH (1999-2000)
WZTR (2000-2000)
WZKF (2000–2010)
Call sign meaning
Radio NoW; letters are transposed (former branding)
Technical information
Facility ID60706
ERP43,000 watts
HAAT157 meters (515 ft)
Transmitter coordinates
38°11′31″N 85°31′11″W / 38.19194°N 85.51972°W / 38.19194; -85.51972
WebcastListen Live

WNRW (98.9 FM) - branded as 98.9 Kiss FM - is a Top 40 (CHR) radio station located in Prospect, Kentucky, serving the Louisville, Kentucky area. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 98.9 FM with an ERP of 43,000 watts. The station's studios are located in the Louisville enclave of Watterson Park and the transmitter site is in east Louisville southwest of the I-64/I-265 interchange. The station is owned by iHeartMedia, Inc.

Station history

WNRW signed on from Salem, Indiana as WSLM-FM in 1967. It was the second attempt by WSLM to launch an FM station, the first having been deleted in 1964.

98.9 Kiss FM, first incarnation

98.9 Kiss-FM logo from 2000 to 2010
98.9 Kiss-FM logo from 2000 to 2010

Prior to its flip to its current format in 2000 as "98.9 Kiss FM", the station's previous formats included classic country, Modern AC, and Hot AC. They are also a major competitor for longtime rival WDJX, but counters their broad-based direction with a Rhythmic-leaning playlist.

98.9 Radio Now, second incarnation of Kiss

Logo as Radio Now, 2010–2020.
Logo as Radio Now, 2010–2020.

WZKF moved its city of license from Salem, IN to Prospect, KY on April 26, 2010, and on July 12, 2010, WZKF rebranded from "98.9 Kiss FM" to "98.9 Radio Now". According to PD Mike Klein, "The name change and new look comes along with a signal upgrade and updated Top 40/Mainstream music mix with a rhythmic lean" and added that "The station is being re-branded with the 'NOW' moniker to give a fresh new approach delivering hit music to the people who need it 'NOW'.".[1] July 19, 2010 WZKF changed their call letters to WNRW.

On January 14, 2020, WNRW reverted to the Kiss FM branding, with no other major format changes.[2]


In 2008, WNRW's HD2 subcarrier began carrying the Dance Top 40 Club Phusion format.[3] They have replaced it with Evolution in late 2012. The HD2 subchannel has since been turned off.


  1. ^ "WZKF Kisses Off For 'Now'" from All Access (July 12, 2010)
  2. ^ Radio Now 98.9 Louisville Reverts To Former Kiss-FM Identity
  3. ^ "HD Radio station guide for Louisville, KY". Archived from the original on 2016-10-29. Retrieved 2017-04-02. HD Radio Guide for Louisville, Kentucky