Broadcast areaCentral Florida (Lakeland-Cypress Gardens)
Frequency97.5 MHz
Branding97.5 WPCV
OwnerHall Communications, Inc.
First air date
February 7, 1963; 59 years ago (1963-02-07) (as WINT-FM)
Former call signs
WINT-FM (1963–1967)
WXKL (1967–1972)
WHFL (1972–1975)
Call sign meaning
W Polk County Voice
Technical information
Facility ID25872
ERP100,000 watts
HAAT310 meters (1,020 ft)
Transmitter coordinates
28°07′36.1″N 81°33′2.3″W / 28.126694°N 81.550639°W / 28.126694; -81.550639Coordinates: 28°07′36.1″N 81°33′2.3″W / 28.126694°N 81.550639°W / 28.126694; -81.550639
WebcastListen Live

WPCV (97.5 MHz) is a commercial FM radio station, licensed to Winter Haven and serving Central Florida. It has a country music radio format and is owned and operated by Hall Communications. The radio studios and offices are in Lakeland.

While the station predominantly covers Polk County, WPCV also serves listeners in Greater Orlando and parts of the Tampa Bay area, with its transmitter on Cypress Parkway in Haines City.[1] It has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. The tower has a height above average terrain (HAAT) of 310 meters (1,020 ft). That makes WPCV one of few radio stations in Central Florida to reach both Atlantic and Gulf coasts.


On February 7, 1963; 59 years ago (1963-02-07), the station signed on the air. Its first call sign was WINT-FM. In 1967, the station became WXKL, with a beautiful music format. It played quarter hour sweeps of mostly instrumental cover versions of popular songs, with some Hollywood and Broadway show tunes. In 1972, the call letters switched to WHFL.

In 1975, the station flipped to country music. To go along with the new format, it switched to its current call sign, WPCV, which stands for Polk County's Voice.