Frequency980 kHz
BrandingPrairie's Own
FormatClassic hits
OwnerRobinson Corporation
First air date
Call sign meaning
PRE = 'Prairie'[1]
Technical information
Facility ID53303
Power1,000 watts day
30 watts night
Transmitter coordinates
43°03′39″N 91°09′26″W / 43.06083°N 91.15722°W / 43.06083; -91.15722
Translator(s)99.5 W258DW (Seneca)
104.3 W282BU (Prairie du Chien)

WPRE (980 AM) is a radio station broadcasting a classic hits format to the Prairie du Chien, Wisconsin, United States, area. WPRE began as a daytime only station, but now broadcasts at night with reduced power. The station is licensed to Robinson Corporation which is owned by David and Jane Robinson. WPRE has an FM sister station at 94.3 MHz. with the call letters WQPC (formerly WPRE-FM). [2]

The transmitter and broadcast tower are located on the west side of Prairie du Chien next to the Mississippi River. According to the Antenna Structure Registration database, the tower is 74 m (243 ft) tall.[3]

On August 30, 2014, changed their format from oldies (as "Cruisin' 980") to classic hits, branded as "Prairie's Own".


  1. ^ "Call Letter Origins". Radio History on the Web.
  2. ^ 1.http://www.fcc.gov/fcc-bin/fmq?call=WQPC |title=WQPC Facility Record |work=United States Federal Communications Commission, audio division
  3. ^ FCC Antenna Structure Registration database