The station began broadcasting in September 1995, holding the call sign WBRJ, and airing a classic rock format as "The Bridge".[6][1] It was originally owned by Magnum Broadcasting.[7] In 1997, the station was sold to Tele-Media Broadcasting for $218,364,[8] and it began to simulcast the talk programming of 930 WTAD.[9] Later that year, Tele-Media Broadcasting was purchased by Citadel.[10] In 1998, the station was sold to STARadio Corporation.[11] Later that year, the station was sold to Larry and Cathy Price,[12] and the station's call sign was changed to WLRT.[2]
Oldies format
Station's logo during simulcast on KWBZ
In 1999, the station adopted an oldies format, branded "Golden 106.7".[13] Later that year, the station was sold to WPW Communications for $550,000.[14] In 2000, the station's call sign was changed to WPWQ,[2] and the station was branded "Q 106", with the slogan "Good Times and Great Oldies".[15] By 2008, the station had begun to be simulcast on 107.5 KWBZ in Monroe City, Missouri, and the station was branded "The Oldies Superstation".[16] In 2014, the station was sold to Larry Bostwick, along with KWBZ, for $175,000.[3] In 2017, KWBZ switched to a country music format, ending the simulcast.
