Its greatest obstacle was Pittsburgh-based Westinghouse Electric Corporation, owners of radio station KDKA. Westinghouse wanted a TV station in the city to compete with the DuMont-owned-and-operated WDTV (which had a de factomonopoly in the nation's sixth-largest television market), and was impatient with the freeze on new licenses. Although the corporation launched WBZ-TV in Boston in 1948 and purchased Philadelphia's WPTZ-TV (now KYW-TV) in 1952, it was unable to secure a TV-station license in its home market. When the freeze was lifted in 1952, the FCC granted station licenses to smaller cities (such as Steubenville and Youngstown, Ohio; Wheeling and Clarksburg, West Virginia, and Johnstown, Altoona and Erie, Pennsylvania) before granting more licenses in Pittsburgh. All those cities shared the VHF band with Pittsburgh, and only Youngstown would end up as a UHF island.
Westinghouse presented a compromise to the FCC, offering to share its proposed KDKA-TV with WQED on channel 13. Hazard found this unacceptable, and asked Westinghouse CEO Gwilym Price if he should give up his quest for public television. Price said that Hazard should keep fighting, promising Westinghouse support for WQED. Westinghouse donated the tower it had purchased for the channel 13 license, enabling WQED to begin operations on April 1, 1954. The station's call letters are from the Latin phrase quod erat demonstrandum ("what was demonstrated"), commonly used in mathematics.[3][4]
Westinghouse soon had its Pittsburgh TV station. Knowing that DuMont needed WDTV's cash flow to get its programming cleared in larger markets and a short-term cash infusion after DuMont investor Paramount Pictures vetoed a merger between DuMont and ABC, Westinghouse offered DuMont $10 million for WDTV in January 1955. It changed the station's call sign to KDKA-TV, making it a sister station of KDKA radio. DuMont, unable to obtain clearance in larger markets, was out of business by the end of 1956. Although KDKA-TV is now owned by Westinghouse successor Paramount Global, the station retains a close relationship with WQED.[5]
WQED briefly shared channel 13 with WENS-TV in 1955, after a storm damaged the WENS-TV tower in Reserve Township, until the WENS-TV tower was repaired. WQED acquired the station and renamed it WQEX in 1959, using the construction permit it had acquired for channel 22 to launch WQEX on channel 16. The Commercial Radio Institute acquired the WENS-TV permit for channel 22, launching WPTT (now WPNT) in 1978.
The station was briefly affiliated with the NTA Film Network during the late 1950s, sharing the affiliation with KDKA-TV, WTAE-TV, and WIIC-TV (now WPXI). From sign-on until its replacement by PBS in 1970, WQED was a National Educational Television member station.
During its heyday in the 1970s and 1980s, WQED supplied programming to PBS. For 15 years, WQED produced the National Geographic specials for the National Geographic Society. The programs won several Emmy and other awards, including Peabody Awards.
Actor Michael Keaton, who worked behind the scenes on Mister Rogers' Neighborhood, went on to international fame. During its heyday, WQED supported a post-production office and editing facility in Los Angeles. Known as QED/West, the satellite edited much of WQED's national programming.
During the early 1990s, WQED faltered, as did many other PBS stations across the country, as the rapidly-changing media landscape shifted. The downturn was exacerbated by a scandal in which top executives were discovered to have been augmenting their income without informing the board of directors. The period was chronicled in Jerold Starr's 2000 book, Air Wars: The Fight to Reclaim Public Broadcasting.
Problems continued with a failed attempt to sell WQED's auxiliary station, WQEX, in 1999. In 2002, WQEX's non-commercial educational status was removed; the station moved to a shopping format, first with America's Store and later with ShopNBC; that in effect made WQEX a for-profit arm to generate revenue for channel 13. In November 2010, WQED agreed to sell WQEX to Ion Media Networks for $3 million. The sale was completed (after FCC approval) on May 2, 2011, when the station's call sign changed from WQEX to WINP-TV.[6][7] WQED received $9.9 million in a 2017 spectrum auction, and would use the proceeds to pay down debt the station has carried since the 1990s.[8]
The Fred Rogers Studio, where Fred Rogers recorded his iconic television series Mister Rogers' Neighborhood, is featured in the film A Beautiful Day in the Neighborhood with Tom Hanks playing Rogers. The cast and crew shot at the WQED headquarters throughout October 2018.[9]
Original programming
Local
Black Horizons (1968–present) – weekly as the longest running African-American issues program in the nation.[3]
QED Cooks (1993–present) – Chris Fennimore and Nancy Polinsky Johnson celebrates and cooks the delicious food culture of Pittsburgh, and talks about heritage and the tradition of passing down recipes to the next generation.[10]
Once Upon a Classic (1976–1980) - a show hosted by Bill Bixby that introduced literary works acted out for young viewers in a way easily understandable
Including Me (1977) – an hour-long Patricia Neal-hosted program spotlighting six disabled children[3][13]
Raised in Anger (1979) – an hour-long Ed Asner-hosted program on child abuse[14]
The Chemical People (1982–1983) – a nine-part series on drug abuse[15][16]
On January 5, 2009, WQED launched Create on 13.2, replacing the standard-definition simulcast of WQED's main channel.[21]
Analog-to-digital conversion
WQED shut down its analog signal on VHF channel 13 on June 12, 2009, when full-power television stations in the United States transitioned from analog to digital broadcasts by federal mandate. The station's digital signal relocated from its pre-transition UHF channel 38 to VHF channel 13.[22] WQED was the only full-powered station in the Pittsburgh market to move its digital signal back to its analog-era channel. Former sister station WINP-TV took over WQED's former digital channel 38, broadcasting on virtual channel 16.1.
