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WRCH
WRCH Lite100.5FM logo.jpg
Broadcast areaGreater Hartford
Frequency100.5 MHz (HD Radio)
BrandingLite 100.5 WRCH
Programming
Language(s)English
FormatAdult contemporary
SubchannelsHD2: Smooth jazz
HD3: Sports radio (WEEI-FM)
AffiliationsPremiere Networks
Ownership
Owner
History
First air date
July 1, 1968 (1968-07-01)
Call sign meaning
Radio Connecticut Hartford or "Rich music" (former slogan)
Technical information
Licensing authority
FCC
Facility ID1910
ClassB
ERP7,500 watts
HAAT381 meters (1,250 ft)
Transmitter coordinates
41°42′14″N 72°49′55″W / 41.704°N 72.832°W / 41.704; -72.832
Links
Public license information
WebcastListen live (via Audacy)
Websitewww.audacy.com/wrch

WRCH (100.5 MHz "Lite 100.5") is a commercial FM radio station licensed to New Britain, Connecticut, and serving the Greater Hartford and New Haven areas. It is owned by Audacy, Inc. and airs an adult contemporary radio format. In the evenings, it carries the syndicated Delilah program from Premiere Networks. On Saturday mornings, Your Weekend with Jim Brickman is heard and on Sunday mornings, Smooth Jazz Brunch airs.

WRCH's transmitter is located on Rattlesnake Mountain atop the WTIC-TV tower, off U.S. Route 6 (Colt Highway) in Farmington.[1] A backup transmitter is in "Radio Park" behind the Connecticut School of Broadcasting, its former studio location. The station's studios and offices are located on Executive Drive, also in Farmington. WRCH broadcasts in the HD Radio hybrid format. It offers smooth jazz programming on its HD2 sub-channel. The HD3 sub-channel carries a simulcast of sports talk-formatted WEEI-FM in Boston.[2]

History

On July 1, 1968, WRCH-FM signed on the air.[3] It was the FM counterpart of WRCH (910 AM, now WLAT). Both were owned by Central Connecticut Broadcasting, itself owned by Aldo DeDominicis.[4] While the AM station aired a full service, middle of the road format, WRCH-FM carried a beautiful music format. It played quarter hour sweeps of mostly instrumental cover versions of pop songs and Broadway showtunes. Easy listening was a popular format in that era, with several stations in the Hartford area also playing beautiful music, including WKSS, WWYZ, WKCI and WTIC-FM. Over time, as those stations switched to other formats, WRCH continued its easy listening format.

In 1977, WRCH-FM and its AM sister station WRCQ, were acquired by the Radio Corporation of Hartford,[5] controlled by Enzo DeDominicis (nephew of Aldo DeDominicis) and Connecticut School of Broadcasting owner Nicholas Robinson, for $3 million;[4] Robinson sold his stake to DeDominicis in 1979.[6] In the 1980s, WRCH gradually increased the number of soft vocals and decreased the instrumentals, to the point where it became a soft adult contemporary station. The transition was gradual and many of its listeners stuck with WRCH as a companion in the office and at home, and it remained one of the top rated stations in Greater Hartford.

Enzo DeDominicis sold WRCH, along with AM sister station WNEZ, to American Radio Systems (ARS) in December 1993;[7] the $15 million acquisition,[8] completed in July 1994,[9] was the first made by ARS following its formation a month earlier, and placed WRCH under the same ownership as WZMX, which offered a "bright adult contemporary" format.[7] Ahead of the sale, DeDominicis relocated to South Carolina to oversee his two radio stations there,[7] which he had acquired in 1989.[10]

Westinghouse Electric Corporation, then-parent company of CBS Radio, announced its acquisition of ARS in September 1997,[11] a deal completed in June 1998.[12] By this time, the company's holdings in the market, in addition to WRCH and WZMX, included WTIC (AM) and WTIC-FM;[13] WNEZ had been sold to Mega Broadcasting in 1996.[14] WRCH continued its soft AC format, although picking up the tempo a bit into the 2000s, shifting to mainstream adult contemporary music.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[15] The merger was approved on November 9, 2017, and was consummated on the 17th.[16][17] The only noticeable effect from the merger for listeners was the switch of Boston sports stations on WRCH's HD3 subchannel, as the simulcast changed from the now-Beasley-owned WBZ-FM to Entercom-owned WEEI-FM.

References

  1. ^ Radio-Locator.com/WRCH
  2. ^ http://hdradio.com/station_guides/widget.php?id=50 HD Radio Guide for Hartford-New Britain & Middletown, Connecticut
  3. ^ Broadcasting Yearbook 1971 page B-36
  4. ^ a b "Changing Hands" (PDF). Broadcasting. May 2, 1977. p. 40. Retrieved October 14, 2021.
  5. ^ Broadcasting & Cable Yearbook 1985 page B-48
  6. ^ "WRCH-FM history cards" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved October 14, 2021.
  7. ^ a b c Lender, Jon (December 16, 1993). "Deal adds up to radio 'duopoly'". Hartford Courant. Retrieved October 6, 2021.
  8. ^ "Changing Hands" (PDF). Broadcasting & Cable. January 31, 1994. p. 44. Retrieved October 14, 2021.
  9. ^ "Newsline". Billboard. July 9, 1994. Retrieved October 6, 2021.
  10. ^ "Changing Hands" (PDF). Broadcasting. January 2, 1989. p. 110. Retrieved October 14, 2021.
  11. ^ "Baltimore Sun: Baltimore breaking news, sports, business, entertainment, weather and traffic". Baltimore Sun. Bloomberg News. September 20, 1997. Retrieved October 7, 2021.
  12. ^ Broadcasting & Cable Yearbook 1999 page D-79
  13. ^ "ARS Cashes Out, Goes To CBS" (PDF). Radio & Records. September 26, 1997. p. 6. Retrieved October 7, 2021.
  14. ^ Keveney, Bill (November 13, 1996). "Spanish stations becoming a force". Hartford Courant. Retrieved October 7, 2021.
  15. ^ CBS Radio to Merge with Entercom
  16. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  17. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.