| Satellite of WCAT-FM, Carlisle | |
|---|---|
| Frequency | 1480 kHz |
| Branding | Red 102.3 |
| Programming | |
| Format | Country |
| Affiliations | Westwood One |
| Ownership | |
| Owner | Shippensburg Broadcasting, Inc |
| WCAT-FM, WHYL, WIOO | |
| History | |
First air date | December 5, 1961 |
Former call signs | WSHP (1961–2000) WEEO (2000–2021) |
Call sign meaning | "Red" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 67452 |
| Class | D |
| Power | 410 watts day 9 watts night |
Transmitter coordinates | 40°04′30″N 77°32′09″W / 40.07500°N 77.53583°W |
| Translator(s) | 100.3 W262DL (Shippensburg) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | red1023.com |
WRDD (1480 AM) is a commercial radio station licensed to serve Shippensburg, Pennsylvania. The station simulcasts a country music radio format with sister station WCAT-FM Carlisle, called "Red 102.3". It is owned by Shippenburg Broadcasting.
By day, WRDD transmits with 410 watts, but to avoid interference at night with other stations on 1480 AM, WRDD reduces power to 9 watts at sunset. Programming is heard around the clock on FM translator W262DL at 100.3 MHz.
Arthur Greiner founded the station, originally known as WSHP, in 1961. The name of the original licensee was Town Radio, Inc. Greiner served as the company's president and the station's general manager. Greiner operated the radio station until his death.
WSHP originally was a daytimer station with a power output of 500 watts. It remained a daytime-only station until it received nighttime power authorization in the late 1980s that allowed it to operate after sunset.
Cary Simpson's Allegheny Mountain Network group of station purchased the station in October 1996. On April 28, 2000, the station changed its callsign to WEEO.
In 2008, due to major mechanical failure of the internal radiator element of the Valcom fiberglass antenna in use, the station constructed a 150-foot folded unipole designed by R. Morgan Burrow, Jr. P.E.[2] [3] which yields a higher operating efficiency than the Valcom.
On September 29, 2021, WEEO changed its format from a simulcast of classic country-formatted WIOO to a simulcast of country-formatted WCAT-FM 102.3 Carlisle under new WRDD call letters.[4]
WRDD programming is broadcast on the following translator:
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|---|
| W262DL | 100.3 FM | Shippensburg, Pennsylvania | 200357 | 250 | 402 m (1,319 ft) | D | 39°57′40.3″N 77°28′31.0″W / 39.961194°N 77.475278°W | LMS |