WRON-FM

Lewisburg, West Virginia
Broadcast area	Lewisburg, West Virginia Ronceverte, West Virginia Rainelle, West Virginia Union, West Virginia
Frequency	103.1 MHz
Branding	103.1 The Bear
Programming
Format	Country
Affiliations	ABC Radio News PRN Radio West Virginia MetroNews
Ownership
Owner	Radio Greenbrier, Inc. (Michael J. Kidd)
Sister stations	WKCJ, WRLB, WRON, WSLW
History
First air date	1981
Former call signs	WKCJ (1981-2008) WRON-FM (2008-Present)
Call sign meaning	W RONceverte calls previous community of license
Technical information
Facility ID	59675
Class	B1
Power	3,300 Watts
HAAT	273 meters (896 ft)
Transmitter coordinates	37°48′17.0″N 80°21′3.0″W / 37.804722°N 80.350833°W / 37.804722; -80.350833
Links
Webcast	WRON-FM Webstream
Website	WRON-FM Online

WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

Station Swap and Sale

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.