|Broadcast area||Roanoke-Lynchburg, Virginia|
New River Valley
|Branding||96.3 ROV Rocks|
|Subchannels||HD2: Black Information Network|
|Affiliations||John Boy and Billy|
Performance Racing Network (PRN Radio)
|WJJS, WROV-HD2, WJJX, WSTV, WYYD|
First air date
Former call signs
Call sign meaning
|W Rock Of Virginia|
|HAAT||633 meters (2,077 ft)|
|Translator(s)||HD2: 96.7 W244AV (Blacksburg, etc.)|
WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.
WROV-FMHD2 carries an African-American-oriented news/talk format under the branding "Roanoke's BIN 96.7".
Main article: WROV-HD2
On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.
WROV-FM first signed on the air in January 1950 as WMVA-FM. It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming. In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.