CitySeneca, South Carolina
Frequency1150 kHz
Branding94.1 The Lake
SloganThe Voice of Seneca
FormatAdult contemporary
AffiliationsCBS News Radio
Atlanta Braves Radio Network
OwnerToccoa Foundation, Inc
First air date
Call sign meaning
Walhalla SeNeca Westminster[1]
Technical information
Facility ID5969
Power1,000 watts day
58 watts night
Transmitter coordinates
34°41′11″N 82°59′27″W / 34.68639°N 82.99083°W / 34.68639; -82.99083
Translator(s)88.9 W205CU (Clemson)
94.1 W231BX (Seneca)

WSNW (1150 AM) is a radio station broadcasting an adult contemporary and soft rock music format. Licensed to Seneca, South Carolina, United States, the station is currently owned by Toccoa Foundation, Inc.[2] WSNW will have to move its city of license to Walhalla because WGOG will be moving its city of license to Powdersville, and the FCC is requiring that a radio station continue to be licensed to Walhalla. WSNW will be increasing its power to 5,000 watts during the day so that the station can still use the existing tower on Radio Station Road. WSNW can remain at its Ram Cat Alley studios because the studios must be within 25 miles of the city of license. Programming will also remain the same.[1]


Programming on WSNW includes mostly adult contemporary music, with local talk & news programming mixed in. The station also covers high school sports games involving the Seneca Bobcats.

WSNW is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[3]


WSNW is the oldest radio station in Oconee County. WSNW was an adult standards radio station whose programming could also be heard on WBFM.[citation needed]

In 2008, WSNW added an FM translator station on 103.3 MHz. In March 2014, WSNW became part of the Georgia-Carolina Radiocasting Company, changed formats to adult contemporary music, and its translator moved from 103.3 FM to 94.1 FM, taking on the brand name, "The Lake." The focus of the station shifted away from local news and talk radio, and no longer hosts any talk radio programming.

Effective February 7, 2020, Georgia-Carolina Radiocasting donated the license for WSNW to Toccoa Foundation, Inc.


Broadcast translators of WSNW
Call sign Frequency
City of license Facility
(m (ft))
Class Transmitter coordinates FCC info
W205CU 88.9 Clemson, South Carolina 147255 250 231 m (758 ft) D 34°49′57.90″N 82°48′13.50″W / 34.8327500°N 82.8037500°W / 34.8327500; -82.8037500 FCC LMS
W231BX 94.1 Seneca, South Carolina 155761 250 287.6 m (944 ft) D 34°41′15″N 82°59′13″W / 34.68750°N 82.98694°W / 34.68750; -82.98694 FCC LMS


  1. ^ a b "New FM radio station planned for Powdersville". Independent Mail. 2009-10-23. Retrieved 2009-10-27.
  2. ^ "WSNW Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "Affiliate Radio Stations". The Official Site of the Atlanta Braves.