WSVO
WSVO-FM 2014.png
Broadcast areaStaunton, Virginia
Harrisonburg, Virginia
Augusta County, Virginia
Frequency93.1 MHz
BrandingMix 93-1
Programming
FormatAdult contemporary[1]
Ownership
Owner
WACL, WAZR, WKCI, WKCY, WKCY-FM, WKDW
History
First air date
May 29, 1959[2]
Former call signs
WSGM (1959–1992)
WKDW-FM (1992–1996)[3]
Call sign meaning
W Shenandoah Valley Oldies
former format
Technical information
Facility ID11665
ClassA
ERP2,800 watts
HAAT103 meters (338 ft)
Transmitter coordinates
38°10′32.0″N 79°4′12.0″W / 38.175556°N 79.070000°W / 38.175556; -79.070000
Links
WebcastWSVO Webstream
WebsiteWSVO Online

WSVO (93.1 FM) is an Adult Contemporary formatted broadcast radio station licensed to Staunton, Virginia and serving Staunton and Augusta County, Virginia. WSVO is owned and operated by iHeartMedia.[4]

History

WSVO first launched with the callsign WSGM on May 29, 1959 and carried a mainstream rock format.

The station became country on February 13, 1992, and changed the callsign to WKDW-FM, becoming a sister station of WKDW at 900 AM, which was also carrying a country format. WKDW-FM remained a sister station of WKDW until March 28, 1994 when the callsign for 900 AM was switched to WBGT. It was also around this time that the station's format was switched from a Country format to Oldies, branded as "Oldies 93.1".

On January 31, 1996, the WKDW callsign was reassigned to 900 AM, while 93.1 FM became WSVO. The station continued to carry its oldies format[5] until 11:00 P.M. on April 3, 2005, when the format was changed to adult contemporary, branded as "Mix 93.1; The 80s to Now".[6]

The station broadcasts in an all-Christmas format from mid-November through Christmas day.

References

  1. ^ "Arbitron Station Information Profiles". www1.arbitron.com.
  2. ^ http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf[bare URL PDF]
  3. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  4. ^ "WSVO Facility Record". Federal Communications Commission, audio division.
  5. ^ http://www.americanradiohistory.com/Archive-BC-YB/1999/D-Radio-NE-Ter-BC-YB-1999..pdf[bare URL PDF]
  6. ^ "As the dominos fall, SVO goes AC". VARTV.com. April 4, 2005.