WSYR-FM
Simulcast of WSYR, Syracuse
Broadcast areaSyracuse metropolitan area
Frequency106.9 MHz (HD Radio)
BrandingNewsradio 570 WSYR
Programming
FormatTalk radio
SubchannelsHD2: Urban adult contemporary (WHEN simulcast)
HD3: Christian worship "Air1"
AffiliationsPremiere Networks
Westwood One
Fox News Radio
Ownership
Owner
WBBS, WHEN, WSYR, WWHT, WYYY
History
First air date
July 19, 1946; 75 years ago (1946-07-19)[1]
Former call signs
WMBO-FM (1949–1970)
WRLX (1970–1981)
WPCX (1981–1997)
WHCD (1997–2001)
WPHR (2001–2005)
WPHR-FM (2005–2011)
Call sign meaning
Syracuse
Technical information
Facility ID25018
ClassB1
ERP9,000 watts
HAAT124 meters (407 ft)
Translator(s)101.3 W267AL (Syracuse; relays HD3)
Links
WebcastListen Live
WebsiteWSYR.iheart.com/

WSYR-FM (106.9 MHz) is a commercial FM radio station licensed to Solvay, New York, and serving the Syracuse metropolitan area and Central New York. Owned and operated by iHeartMedia, it broadcasts a talk radio format, simulcast with WSYR 570 AM since January 2011. The studios and offices are on Plum Street in Syracuse.

WSYR-FM has an effective radiated power (ERP) of 9,000 watts. The transmitter is off West Seneca Turnpike, on the campus of Onondaga Community College in Syracuse.[2]

Programming

Weekday mornings begin with a local news and interview show with Dave Allen. Afternoons are hosted by Bob Lonsberry, who broadcasts his show from the studios of sister station WHAM in Rochester.[1] The rest of the weekday schedule comes from syndicated talk shows from iHeartMedia subsidiary, Premiere Networks: The Rush Limbaugh Show, The Sean Hannity Show, The Glenn Beck Program, Ground Zero with Clyde Lewis, and Coast to Coast AM with George Noory.[3] Westwood One supplies The Savage Nation with Michael Savage.

The weekend schedule includes shows on money, cars, home repair and pets, some of which are paid brokered programming. Also heard on weekends are syndicated shows such as The Weekend with Joe Pags, The Tech Guy Leo Laporte, At Home with Gary Sullivan, Handel on The Law with Bill Handel, Somewhere in Time with Art Bell and Sunday Night Live with Bill Cunningham. A Sunday morning talk show with George Kilpatrick ran from 1994 to 2014; Kilpatrick later joined 620 WHEN, an Urban adult contemporary station [2] Another long-running weekend show, The Weeder's Digest with Terry Ettinger, was canceled the same weekend Kilpatrick left WSYR.[4] Most hours begin with world and national news from Fox News Radio.

History

The original WSYR-FM began operating on July 19, 1946 and the call sign was originally found on 94.5 MHz.[1] That station originally simulcast 570 WSYR. But in the 1980s, as an adult contemporary music station, it sought a separate identity and switched its call letters to WYYY.

The current WSYR-FM had been licensed for most of its time on air to the city of Auburn, New York. It signed on the air on May 20, 1949, as WMBO-FM.[5] It became WRLX on February 13, 1970.[6] The station was not automated as most beautiful music stations of that era. It used turntables and tape cartridge machines, providing a mostly instrumental format, with one slogan being "Relax with WRLX." (The WRLX call sign is now used by a station in Riviera Beach, Florida, also owned by iHeartMedia.)

In 1981, the station changed its call sign and re-branded as WPCX "Pix 106" and featured Bob Paris in the morning. Paris had been the morning drive personality for WSEN-FM in the 1970s when it featured a country music format. In 1997, the station flipped to Smooth Jazz as WHCD. By 2000 it switched to Urban Contemporary. After three years, it evolved into an Urban AC direction, focusing on targeting the African-American community. For the first three years as Urban AC, there was no competitor until WOLF-FM flipped to the MOViN format.

On August 28, 2009, at 5 pm, Power 106.9 dropped the Urban AC format for country music, branding itself as "Young Country 106.9." This was despite the fact that station owner Clear Channel Communications already had a country music outlet in the Syracuse area, the market leader 104.7 WBBS in Fulton, a more mainstream country station. The move was ostensibly an effort to hedge its bets against competition from WOLF-FM in DeRuyter, which Clear Channel sold in March 2009 and changed to country music at the same time as WPHR did. As it turned out, the country format on WPHR was a weekend-long stunt. The station switched back to its regular format that Monday morning (August 31).[7] The station, after the stunt, moved to its current location in Solvay, which gives it greater coverage over the city of Syracuse but far less over the Finger Lakes. Coverage was very large in the Central New York area down into Pennsylvania and up into Canada in the 1970s when the station was WRLX. It also ran a subcarrier music program similar to the old style Muzak of those days.

In December 2010, five domains suggesting that 106.9 would be changing to a simulcast of WSYR/570 were registered and parked at GoDaddy. Later discovered, none of those domains were registered/owned by the station or used. WSYR was already simulcasting on WPHR's HD Radio digital subchannel.[8][9] Concurrently with the discovery, WHEN/620 adopted an identical format and branding as "Power 620." The "Power 106.9" Website was rebranded as "Power620.com" at the same time. As of December 27, Clear Channel has filed to swap call signs with WSYR-FM in Gifford, Florida.[10] The format change took effect Sunday evening, January 2, 2011.

For a time, the FM side gained priority in on-air advertising and on the web site banner. At the outset, the simulcast was branded "Newsradio 106.9 WSYR."[11] However, the AM side remained the primary station, and over the next two years most references to the FM side were cut back, to the extent that the station now refers to itself as "Newsradio 570 WSYR, Now on 106.9 FM."

References

  1. ^ a b "Syracuse's Infant FM Radio Industry Rapidly Growing into Lusty Giant". The Post-Standard. Syracuse, New York. December 7, 1947. p. 69. Retrieved 24 October 2020 – via Newspapers.com.
  2. ^ Radio-Locator.com/WSYR-FM
  3. ^ "Newsradio 570 WSYR Syracuse". www.570wsyr.com. Archived from the original on 2006-02-09.
  4. ^ "Longtime Syracuse radio call-in show canceled suddenly". 30 March 2014.
  5. ^ Broadcasting & Cable Yearbook 2009 (PDF). 2009. p. D-371. Retrieved March 23, 2020.
  6. ^ "WRLX (WSYR-FM) history cards" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved March 23, 2020.
  7. ^ WPHR is reportedly back to its former "Power" urban format as of 8 AM., Scott Fybush NorthEast Radio Watch, August 31, 2009.
  8. ^ http://radioinsight.com/2010/am-to-fm-talk-move-in-syracuse/[dead link]
  9. ^ Naughton, Peter (2010-12-20). WSYR to begin FM simulcast? cnyradio.com. Retrieved 2010-12-21.
  10. ^ Naughton, Peter (2010-12-27). CC & Aloha File to Swap WSYR-FM / WPHR-FM Calls. cnyradio.com. Retrieved 2010-12-27.
  11. ^ "Urban AC Goes To AM, Talk Coming To FM in Syracuse" from Radioinsight (January 2, 2011)

Coordinates: 43°00′11″N 76°11′56″W / 43.003°N 76.199°W / 43.003; -76.199