WTCB
WTCB logo.png
Broadcast areaColumbia metropolitan area
Frequency106.7 MHz
BrandingB106.7
Programming
FormatAdult contemporary
Ownership
Owner
WISW, WLXC, WNKT, WOMG
History
First air date
July 6, 1967; 55 years ago (1967-07-06) (as WDIX-FM)
Former call signs
WDIX-FM (1967–1976)
WPJS (1976–1982)
WIGL (1982–1985)
Call sign meaning
W The Carolinas' Best
Technical information
Facility ID54791
ClassC1
ERP100,000 watts
HAAT240 meters (787 ft)
Links
WebcastListen live
Websiteb106fm.com

WTCB (106.7 MHz) is a commercial FM radio station licensed to Orangeburg, South Carolina, and serving the Columbia metropolitan area. The station, known as "B106.7," is owned by Cumulus Media and airs an adult contemporary radio format. For much of November and December, it switches to all-Christmas music. The studios and offices are located on Gervais Street in Downtown Columbia.

WTCB has an effective radiated power of 100,000 watts, the highest permitted for non-grandfathered FM stations. The transmitter is off Indian Trail in Swansea, near the Congaree National Park.[1]

History

WDIX-FM and WPJS

On July 6, 1967, the station signed on as WDIX-FM, the sister station to WDIX (AM 1150) in Orangeburg (formerly WRNO, now off the air).[2][3][4] The station was known as "W-107" and was owned by Frank Best. At the time, the station featured an automated format with music that would be considered today as Hot Adult Contemporary.

In late 1976, both stations were sold to Radio Smiles, a group owned by Norman Suttles. WDIX changed to Top 40, while WDIX-FM became religious WPJS. The call sign stood for We Proclaim Jesus Saves. In 1978, the transmitting power was increased from 37,000 to 100,000 watts, utilizing a new CCA transmitter and 10-bay Shively antenna tower.

Country WIGL

In 1982, WDIX and WPJS were sold to the Keymarket Group. WPJS became country music WIGL, calling itself "Wiggle 106." It used a format from TM's (now Jones TM) "3-In-A-Row" Modern Country music service, operating it live-assisted. WIGL made an effort to serve the larger, more lucrative Columbia radio market, but was plagued with periodical audio problems as well as fierce competition from established country station WCOS-FM. In 1984, Suburban Radio Group of Concord, North Carolina, bought WDIX, and in 1985, the company bought WORG.[5]

In early 1985, WIGL took the first steps toward improving its coverage of Columbia by building a new 714 foot tower in Sandy Run and moving the studios to the Granby Building in Cayce. It was rumored that WIGL would remain country and challenge Columbia's longtime country powerhouse, WCOS-FM. That rumor proved false.

Switch to AC

On April 15, 1985, the station signed on from its new tower as an Adult Contemporary/CHR/Oldies hybrid with the new call letters WTCB and a new moniker, "B106." WTCB quickly improved its ratings, with a more contemporary format and a signal that covered two-thirds of South Carolina. WTCB provides at least secondary coverage from the southern suburbs of Charlotte to the northern suburbs of Charleston.

By the late 1980s, due to changing market conditions, "B106" softened its music by dropping the more upbeat titles and focused on being a soft adult contemporary outlet. At that time, the market had two other AC outlets, WSCQ and new upstart WAAS (now WARQ), fighting for Columbia's AC audience. By the end of 1992, both stations flipped to different formats, leaving WTCB as the only AC remaining in the market. Bloomington Broadcasting purchased the station in 1989 from Keymarket Communications for $4.34 million.[6] Bill McElveen was the General Manager until Cumulus Media purchased the station in late 2011.

Former logo used between 1993 and May 2013
Former logo used between 1993 and May 2013

Beginning in 1993, "B106" gradually reverted toward a more upbeat gold-based AC format. With the increasing use of digital tuners on radios, the station updated its on-air moniker as "B106.7."

Gamecocks football

From September 2002 until November 2007, WTCB was the flagship radio station for University of South Carolina Gamecocks football, taking over from longtime outlet WVOC. WTCB devoted a significant number of hours to pre-game and post-game coverage on Saturdays when the team played its games. When Citadel Broadcasting moved co-owned WNKT from the Charleston radio market to Columbia, it switched that station to an all sports format. Citadel merged with Cumulus Media on September 16, 2011.[7]

Format adjustments

On July 15, 2013, WTCB shifted its format to hot adult contemporary.[8] With the change by sister station WOMG from classic hits to country music in 2014, WTCB added some 1980s music to its playlist. In 2015, WTCB moved to new studio in downtown Columbia, across from the State Capital in The Tower building currently anchored by the Bank of America. The air staff during this time included afternoon host Steve McKay and midday personality Summer. The syndicated "Bob & Sheri" from Charlotte is heard in morning drive time.

A few years later, WTCB shifted back to a mainstream adult contemporary format. It also began the practice of playing all Christmas music from Thanksgiving week until Christmas Day.

References

  1. ^ Radio-Locator.com/WTCB
  2. ^ Broadcasting Yearbook 1970 page B-182
  3. ^ "Call Letter Origins". Retrieved 2010-07-13.
  4. ^ "McKissick Museum: Broadcaast Archives: SCBA Presidents 1948-1965". Retrieved 2010-07-13.
  5. ^ Ted DeAdwyler, "WPEG Owners Keep Radio Chain Young, Aggressive," The Charlotte Observer, March 9, 1986.
  6. ^ Broadcasting & Cable Yearbook 2000 page D-402
  7. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.
  8. ^ "WTCB Columbia Freshens Up - RadioInsight". radioinsight.com. 15 July 2013.

Coordinates: 33°46′52″N 80°55′12″W / 33.781°N 80.920°W / 33.781; -80.920