WVBB

Simulcasts WVBE-FM Lynchburg
Elliston-Lafayette, Virginia
Broadcast area	Roanoke metropolitan area
Frequency	97.7 MHz
Branding	The Vibe 100.1 & 97.7
Programming
Format	Urban adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	Mel Wheeler, Inc.
Sister stations	WFIR, WSLC-FM, WSLQ, WPLI, WPLY, WVBE-FM, WXLK, WZZU
History
First air date	1983; 41 years ago (1983)
Former call signs	WRON-FM (1983-2008) WKCJ (2008-2011)
Call sign meaning	Vibe
Technical information[1]
Licensing authority	FCC
Facility ID	54597
Class	A
ERP	260 watts
HAAT	470 meters (1,540 ft)
Transmitter coordinates	37°18′30.0″N 80°09′46.0″W / 37.308333°N 80.162778°W / 37.308333; -80.162778
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	vibe100.com

WVBB (97.7 FM) is a commercial radio station licensed to Elliston-Lafayette, Virginia, and serving the Roanoke metropolitan area. It is owned and operated by Mel Wheeler, Inc., with studios and offices on Electric Road in Roanoke.^[2] WVBB and sister station WVBE-FM 100.1 Lynchburg simulcast an urban adult contemporary radio format. In weekday AM drive time, the stations carry The Steve Harvey Morning Show.

WVBB has an effective radiated power (ERP) of 260 watts as a Class A station. The transmitter is off Mountain Park Drive in Salem, Virginia, on Fort Lewis Mountain.^[3]

History

Station swap

The station signed on the air in 1983; 41 years ago (1983). Its original call sign was WRON-FM.

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1). The swap took place on August 1, 2008. WKCJ applied to move its city of license south to Elliston-Lafayette, and put its tower on Fort Lewis Mountain, about 10 miles east of Roanoke.

The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM 103.1 would continue to serve Greenbrier County, West Virginia.

Station sale

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting the Urban Adult Contemporary format also on WVBE-FM 100.1 in Lynchburg, Virginia. On December 9, 2011, the call sign on 97.7 was changed to WVBB. The station has been an almost fulltime simulcast of WVBE since then. It breaks off to serve as the Roanoke-area network affiliate for Virginia Cavaliers football and men's basketball.